今天分享的是：2026年全球美容与个人护理趋势预测报告 报告共计：33页 《2026年全球美容与个人护理趋势预测报告》指出，全球美容个护行业正转向健康、体验与人本主义融合的新纪元，中国市场呈现"加速内卷"与"回归理 性"并存的特点，消费者对产品功效信任要求提高，医美发展也改变了对传统护肤品的期待。报告提出三大核心趋势，一是"代谢美学"，消费者不再仅追求 表层美，而是关注"由内而外、可量化的健康"，生物标志物测试、连续代谢监测等技术走向大众，助力个性化美容干预，如IDEO保湿乳宣称促进皮肤代 谢、兰蔻细胞生物打印设备分析皮肤生物衰老状况，数据显示86%成年人认为健康饮食与美容产品同等重要，78%认同品牌需提供更多科学证据验证功效， 未来美容品牌或与大健康品牌竞争，成为预防性护理"守门人"。二是"感官协奏"，功能性香氛、神经科学及VR等技术推动日常护肤成疗愈仪式，消费者愿 为感官体验支付溢价，如Poupon Pure香水宣称缓解孕产焦虑，37%阿育吠陀护肤品消费者愿为感官作用产品多付费，76%用户认为产品质地影响肤感与功 效，未来感官体验或延伸至旅游、酒店等领域，成为情绪调节工具。三是"回归人本"，消费者对AI生 ...

Core Viewpoint - The stock market reflects the steady recovery of the real economy, with the new consumption trend gaining momentum, driven by policy support and evolving consumer behavior [1] Group 1: Market Trends - Since August, the new consumption trend has shown a resurgence, with certain trendy toy IP companies experiencing a maximum increase of over 30% [2] - The macroeconomic environment indicates a moderate recovery, with a consensus on expanding domestic demand, suggesting that the consumer sector is in a phase of stabilization and potential growth [2] - The current consumption landscape differs from the 2019-2020 period, characterized by a shift towards emotional spending and cultural confidence, requiring fund managers to adopt a bottom-up stock selection approach [2][3] Group 2: Investment Opportunities - Three main investment themes in new consumption are identified: spiritual consumption products like trendy gold jewelry, cost-effective mass consumer goods, and domestic beauty and personal care products [2][3] - The demand for trendy gold jewelry is shifting from traditional wedding uses to self-indulgence, with brands offering affordable, aesthetically pleasing products that appeal to younger consumers [3] - Cost-effective consumer goods are gaining traction as consumers prioritize value over brand loyalty, with strategies like bulk purchasing and reduced distribution costs enhancing market penetration [3] Group 3: Performance and Strategy - The funds managed by the company have shown significant growth, with net value growth rates of 29.50% and 23.84% for two products, outperforming their respective benchmarks [4] - The company aims to continue selecting companies with strong competitive advantages and barriers to entry in thriving industries to drive portfolio returns [4]

数据显示，8月20日包括新消费等板块指数拉升，时尚黄金、潮玩IP、美妆等相关个股集体上涨。银河 服务混合基金经理施文琪对此向记者表示，当下消费行业正处于三大维度同步迭代的关键时期，即供给 端的零售效率革命、需求端的情感消费崛起、传播媒介的内容电商革新，每一层变革或在孕育着独特的 投资机遇。 施文琪表示，当前，传统零售行业品质化与折扣化成为线下零售突围的两大核心方向。从品质化方向来 看，部分大型超市零售商，正以"消费者代言人"的角色重构零售逻辑。同时，折扣化赛道则上演着更接 地气的"消费民主化"，消费者越来越重视质价比，中国的零食量贩店正通过大规模以及和厂家源头直 采，减少经销层级来实现有竞争力的价格。基于儿童和女性两类主力客群，潮玩，日化等未来发展潜力 较大。 施文琪认为，25岁—45岁的消费主力，文化自信、悦己驱动，愿意为情绪价值买单，购物不再只注重实 用价值，更珍惜繁忙紧张日常里的"小确幸"，愈发注重商品带来的情感体验和心理满足感。 施文琪表示，传播媒介的迭代正为新消费品牌带来前所未有的机遇，以美容个护行业为例，国货品牌在 质价比、本土消费者洞察和高频推新能力上具有明显优势，对新渠道的崛起也更加敏感。现在 ...

Summary of Betterware (BWMX) Conference Call - June 11, 2025 Company Overview - Betterware operates as a direct-to-consumer house of brands with two main brands: Betterware (household products) and Jafra (beauty products) [2][3] - The company has approximately 1,240,000 sellers and distributors, primarily operating in Mexico, with expansion plans into Latin America and the U.S. [3][8] - In 2024, Betterware reported revenues of MXN 14,000 million, achieving a 22% compound annual growth rate (CAGR) over the past 23 years [3][19] Financial Performance - Net revenues grew by 8.4% in 2023, with a 22.4% CAGR over 23 years [19] - EBITDA margin was reported at 19.7% in the previous year, with a 2% growth from 2023 to 2024 [4][20] - The company has maintained a strong cash flow conversion rate of 52% on average, excluding outliers from 2023 and 2024 [20][21] - Consistent dividend payments have been made for 25 consecutive quarters, totaling USD 5.2 million with an average yield of 10.55% [22] Market Position and Growth Opportunities - Betterware holds a 4% market share in the fragmented household goods market in Mexico, with Walmart being the largest player at 20% [12][36] - The company has a dominant position in the direct selling space, owning 65% of the market for household goods in Mexico [12] - Jafra has seen a significant turnaround, achieving a net revenue CAGR of 12.1% and an EBITDA CAGR of 17.2% since its acquisition [24][47] - The direct selling model is growing in Mexico at a CAGR of 4.6%, with Betterware outpacing this growth [15] Strategic Initiatives - The company focuses on three main pillars for growth: business intelligence, product innovation, and technology [16][17] - Betterware aims to expand the Jafra brand and introduce new product categories in both beauty and household markets [25][26] - Geographic expansion plans include entering the U.S. market with Jafra and expanding Betterware into Guatemala and Ecuador [27][28] Competitive Landscape - Betterware differentiates itself through innovative products and strong marketing strategies, targeting middle and low-middle-income markets [10][11] - The company has successfully modernized its direct selling model, leveraging technology and business intelligence to enhance seller efficiency [6][17][46] - Jafra's growth strategy includes focusing on brand development and innovation, which had been lacking prior to its acquisition [44][45] Additional Insights - The company emphasizes its asset-light model and strong cash flow generation capabilities [30] - Betterware's management team consists of experienced professionals with a focus on replicating successful business practices across brands [31] - The company does not classify itself as a multilevel marketing firm, focusing instead on direct sales and customer satisfaction [58][59] This summary encapsulates the key points discussed during the conference call, highlighting Betterware's business model, financial performance, market position, growth strategies, and competitive advantages.

Group 1 - The new consumption sector in A-shares is gaining significant attention, with multiple brokerages hosting themed strategy meetings, indicating strong market interest [1] - Recent trends show a rise in popularity for industries such as pet products, snacks, health supplements, and beauty care, attracting analysts from other sectors like new energy and technology [1] - The increasing focus on the new consumption trend is likely to influence stock price volatility and enhance overall market activity in the consumption sector [1] Group 2 - The North Exchange 50 Index has reached a historical high, reflecting strong market confidence, with several thematic funds achieving returns exceeding 70% this year [2] - The performance of North Exchange funds has been bolstered by individual stock selection strategies, with many funds successfully identifying stocks that have doubled in value [2] - Industry experts suggest that the weight stocks and new stocks on the North Exchange still hold investment value, indicating potential mid- to long-term investment opportunities [2] Group 3 - Public funds have invested nearly 10 billion yuan in private placements this year, demonstrating confidence in certain A-share companies [3] - Among the stocks favored by public funds, Haohua Technology received significant attention, with multiple funds participating in its private placement, totaling over 1.6 billion yuan [3] - Other companies like Guolian Minsheng, Dizhe Pharmaceutical, and Anning Co. also attracted substantial investment from public funds, each exceeding 500 million yuan [3] Group 4 - In a low-interest-rate environment, private equity strategies are shifting towards equity assets, with a preference for Hong Kong internet and dividend-paying stocks [4] - The difficulty of bond investments has increased, making equity assets more attractive, especially with ongoing policy support and increased stock buybacks [4] - Companies benefiting from AI development and those with high dividend yields are highlighted as worthy of attention, potentially driving capital inflows into these sectors [4]

Group 1 - The new consumption sector in A-shares is gaining momentum, with various themes such as pets, snacks, health products, trendy toys, and beauty care emerging as hot topics [1][8] - In the past 10 days, multiple securities firms, including Huafu Securities, CITIC Securities, and Guojin Securities, have held consumption industry strategy meetings, indicating a shift in focus from technology to consumption [2][10] - The enthusiasm for consumption-themed events contrasts sharply with two years ago when such events saw minimal attendance, highlighting the current interest in the sector [5][11] Group 2 - The performance of the consumption sector has outpaced that of the technology sector this year, with significant gains in sub-sectors such as personal care products (up 33.65%), animal health (up 26.55%), and cosmetics (up 21.3%) [7][11] - New consumption trends are leading the market, with a focus on keywords like pets, snacks, and health products, rather than traditional sectors like liquor [8][10] - Recent strategy reports from various securities firms indicate a strong interest in new consumption, with nearly 30 reports published recently, compared to only about 10 related to technology [11]