Core Insights - The event "Breaking Through Growth" hosted by iiMedia Research highlighted the evolving consumer demands, particularly with the rise of the post-2000 generation, emphasizing the importance of ingredient safety over product efficacy in consumer decisions [1][3] Group 1: Consumer Trends - The post-2000 generation prioritizes product safety and natural ingredients, contrasting with previous generations that focused more on functionality and price [3] - A significant 78% of consumers prefer products with natural and safe ingredients, while 65% would abandon purchases due to concerns over product ingredients, indicating a strong shift towards ingredient safety as a core decision factor [3] Group 2: Industry Response - Brands in the "2025 China National Consumer Brand Top 500" are adapting to the "ingredient awakening" trend by innovating in ingredient transparency and safety, which builds consumer trust [5] - Beauty brands are emphasizing "plant-based ingredients" and "gentle formulas," while food brands focus on "zero additives" and "pure natural" claims, supported by third-party safety certifications [5] Group 3: Future Outlook - The "ingredient awakening" trend is seen as a long-term shift in consumer behavior, driven by the increasing influence of younger generations, necessitating brands to prioritize ingredient safety in product development [5] - Companies that can meet consumer demands for ingredient safety and maintain quality standards are expected to lead in the competitive market landscape [5]