Core Viewpoint - The expectation that the cost of large models will decrease by tenfold annually does not guarantee profitability for AI subscription services, as user demand and consumption patterns are evolving in ways that challenge traditional pricing models [1][4][51]. Group 1: Cost Dynamics - The cost of large models has indeed decreased significantly, with GPT-3.5's price dropping to one-tenth of its original cost, yet companies are still facing negative profit margins [7][15]. - The consumption of computational resources (tokens) has increased dramatically, with tasks that previously required fewer tokens now consuming exponentially more due to the models' enhanced capabilities [18][21]. Group 2: Market Demand and User Expectations - Users are primarily attracted to the latest and most powerful models, leading to a situation where even if older models become cheaper, the demand shifts to the newest offerings, which maintain high price points [10][15]. - The expectation from users is that as model costs decrease, the quality and capabilities will also improve, leading to a demand for higher performance that outpaces the cost reductions [46][47]. Group 3: Subscription Models and Business Challenges - Fixed monthly subscription models are becoming unsustainable as they cannot accommodate the increasing computational demands of users, leading to a "cost trap" for companies [22][30]. - Companies are caught in a "prisoner's dilemma," where they must choose between competitive pricing strategies that could lead to unsustainable losses or risk losing customers to competitors offering unlimited usage at lower prices [32][34]. Group 4: Potential Solutions - Companies may need to adopt usage-based pricing from the outset to create a sustainable economic model, although this approach may deter consumer adoption due to a preference for fixed-rate subscriptions [36]. - High switching costs can be leveraged to lock in customers and ensure profitability, as once integrated into a client's operations, the cost sensitivity decreases significantly [39]. - Vertical integration, where companies bundle AI services with other offerings, can provide a pathway to profitability despite losses on token consumption [40][42].