Core Insights - Handan, with over 3,100 years of city-building history, is transforming its rich historical culture into a vibrant tourism scene centered around idioms, establishing itself as a unique IP known as the "City of Idioms" [1] Group 1: Cultural and Tourism Development - The Handan Historical Cultural Street has been revitalized to reflect the architectural style of the ancient Zhao State, featuring live performances of idiom-related stories such as "The General and the Chancellor" [1][3] - Various performances like "Legend of Zhao Women" and "Elegance of Zhao Capital" incorporate idioms, enhancing the cultural experience for visitors [3] - The integration of idioms into performances aims to make them more relatable and accessible to the public [4] Group 2: Commercial Integration - The popularity of idioms has become a "traffic password" for local businesses, seamlessly connecting idiom IP with commercial consumption [5] - The city has transformed a 5.6-kilometer stretch into a "themed street" dedicated to idioms, alongside 32 unique commercial streets and 38 night markets [5] - Public transportation has also been utilized as a "mobile idiom museum," allowing passengers to learn about idioms during their commute [5] Group 3: Cultural Products - Handan has developed over 500 unique cultural products that transform abstract idioms into tangible items, allowing visitors to take home a piece of "Handan memory" [7] - The focus is on making idioms not only understandable but also tangible and memorable for tourists [7] Group 4: Strategic Vision - The local cultural and tourism authorities view idiom tourism as a "golden key" for developing the city's cultural tourism industry, implementing innovative practices to make the "City of Idioms" increasingly vibrant and accessible [8]