会议指出，2025年是长沙文旅广电事业持续精彩、繁荣发展的一年。2026年，要在总结成绩中坚定信 心，在审时度势中把准方向，以答好两道"融合命题"，擦亮"三张文化名片"为主线，升级文旅演艺、创 意烟花、赛事经济等品牌价值，丰富文旅融合新业态。要在突出重点中狠抓落实，加快推进更高水平文 化强市、旅游强市建设，重点做好融合提效、保护传承、血脉赓续、供给改革、文旅开放"五篇文章"。 要在强基固本中筑牢防线，深化政治引领、锻造过硬队伍、守牢安全底线，以"闯"的精神、"创"的劲 头、"干"的作风，奋力开创长沙文旅广电事业高质量发展新局面。 2025年，长沙全年接待游客2.33亿人次，游客总花费2580亿元，全市接待入境游客42.59万人次，入境游 客花费3.35亿美元，连续两年上榜"全球100"目的地，稳居全国假日旅游热门城市前十。 2月27日，2026年长沙市文化旅游广电工作会议召开。会上发布2025年度长沙文旅消费新场景名 单，部署2026年工作任务，印发《长沙市2026年文化旅游重点建设项目清单》。市领导伍贤运、王瑜 珲、周志凯、陈昌佳出席会议。 ...

早在20世纪90年代，获嘉高空飞车团队便凭借精湛技艺风靡全国。30多年来，从单纯的杂技表演，到制 造滑索、吊桥，再到如今集特种设备制造、演出运营、IP策划于一体的全产业链服务商，获嘉完成了一 场精彩的产业跃迁。 节后刚复工，位于获嘉县先进制造业开发区的新乡市名扬景区游乐用品有限公司已是一派繁忙。不久 前，该公司刚刚拿下一笔来自福建某景区的游乐设施项目订单，总成交价300多万元，涵盖威亚、滑 索、管轨式滑道、飞拉达等设施的制作与安装。该公司营销总监王正涛表示："2026年签单额已突破 1500万元。" 自春节假期开始，每到夜幕降临，在获嘉县城关镇，一场融合了国潮新春灯展与威亚表演的视觉盛宴便 开始上演。地面，造型各异的花灯流光溢彩，空中，身着华服的威亚演员翩然飞舞，构成一幅如梦似幻 的热闹图景。 "太震撼了，真像武侠里的'天外飞仙'！"郑州游客李燕举着手机边拍边赞。 而支撑起这场浪漫"飞天秀"的钢丝绳、精密设备乃至表演团队，都出自获嘉县。"目前全国拥有滑索、 威亚类特种设备制造许可证的企业仅12家，其中6家汇聚于获嘉，占据了全国的'半壁江山'。"获嘉县工 业和信息化局党组书记、局长王占军介绍，作为全国无动力游乐 ...

Group 1 - The article highlights the transformation of traditional theater experiences to meet the demands of younger audiences, with immersive and interactive performances becoming popular in shopping centers like Tianjin Nankai Dayue City [1] - The integration of various cultural and entertainment activities during the Spring Festival has led to a surge in visitor numbers and consumer engagement, creating a vibrant new consumption ecosystem [2][5] - The average daily visitor count at the ancient culture street in Tianjin exceeded 200,000 during the Spring Festival, showcasing the effectiveness of combining cultural experiences with consumer activities [7][8] Group 2 - During the Spring Festival, 473 monitored commercial enterprises in Tianjin achieved a total sales revenue of 2.97 billion yuan, reflecting an 8.1% year-on-year increase, with foot traffic reaching 20.04 million, up 6% [8] - The Tianjin Municipal Bureau of Commerce initiated the "2026 Happy Shopping Spring" campaign, organizing over 500 special events to enhance the festive market atmosphere and promote consumer spending [8] - The overall consumer environment in Tianjin during the Spring Festival was characterized by a rich supply of goods, high visitor flow, and a well-ordered market, indicating a thriving economic landscape [8]

Group 1 - The "Kongfu Banquet Show" serves as a cultural and culinary experience, blending traditional cuisine with modern entertainment, attracting visitors and enhancing cultural appreciation [1][2] - The Kongfu cuisine, recognized as a national intangible cultural heritage, embodies Confucius' philosophy of refined dining, showcasing dishes that are not only flavorful but also rich in cultural significance [1] - Signature dishes like "Poetry and Rites Ginkgo" illustrate the educational aspect of the cuisine, linking food with Confucian teachings, and enhancing the dining experience through storytelling and cultural performances [1] Group 2 - The venue has transformed into a vibrant cultural tourism landmark, bridging historical traditions with contemporary experiences, thereby enriching the local cultural landscape [2]

（来源：天津日报） "'包打听'来了，快跟上！"看到一身复古长袍的讲解员出现在张园院内，观众杜金鹏和朋友立时围了上 去，生怕错过精彩瞬间。"我们早就刷到过网友推荐的张园的《津门往事》，这次利用春节假期特意早 点儿赶过来，希望能占个好位置，能有更好的观看和参与体验。"杜金鹏对记者说。 随着"包打听""大管家""老板娘"等各色人物的脚步，百年历史在观众眼前铺展开来：在街市上，一场古 董交易牵扯出溥仪逃到天津、住在张园的时局变化；在裁缝铺里，听老板娘细说"中山装"的设计巧思与 隐含深意；和热血青年一同寻找城防图、高呼爱国口号，点燃爱国激情的火焰；和上世纪50年代的一对 新人共同感受时代变迁和幸福生活…… 当表演以讲解员和观众的大合照落下帷幕时，来自北京的游客金琛和家人都意犹未尽。他们表示："这 种带表演的游览方式太生动了，让展板上的历史变得更加鲜活可感，体验感很强，也有记忆点。既有学 天津话的轻松互动，也有红色记忆的心灵震撼，这场《津门往事》给我们这次'天津深度游'增添了浓浓 的文化色彩。" 人气高涨的背后，是对历史建筑保护与活化的深耕细作。张园讲解员陈彦同介绍，2025年底，张园历经 一个多月的精心修缮，对馆内百 ...

春节假期 在洛带沉浸式体验三国名场面 转自：成都日报锦观 活动的精彩，显然不止于"看"。在演艺区之外，主办方还设置了沉浸式互动体验点位：有"古风博戏体 验区"，还有"射箭"等具有三国时期市井风情的互动游戏。在现场，甚至有身着精致三国服饰的专业 NPC带你玩。 记者了解到，除了基础的正餐供应，活动还结合三国饮食文化，研发了特色茶点与轻食。玩累了坐下 来，品一壶茶、吃一口三国味的点心，让这年过得有滋有味。 项目相关负责人表示，"大话蜀汉·宴游洛带"项目是传统文化创造性转化、创新性发展的一次积极探 索。通过演艺与业态的深度融合，项目致力于在2026年春节期间，打造一个集文化观赏、互动体验、休 闲消费于一体的三国文化主题乐园，力求实现社会效益与经济效益的双丰收。 据悉，本次活动在春节黄金周期间持续开放，地点在洛带古镇大话蜀汉·宴游洛带（电影里），这里能 让你体验到不一样的年味。 成都日报锦观新闻记者 王茹懿 今年春节假期，从大年初一开始，由成都传媒集团（成都传媒产业集团）旗下新闻国旅运营的"洛带·电 影里"将上线"大话蜀汉·宴游洛带"大型餐秀项目。在这里，市民游客不仅能欣赏到一场场别开生面的演 出，还可以沉浸式走进" ...

Core Insights - The Chinese cultural tourism industry requires not only marketing strategies but also strategic marketing, which focuses on the fundamental logic of enterprise survival, development, and growth [2] - The industry is entering a new era characterized by the rise of subcultures, mixed consumption, and the importance of emotional engagement in projects [6][12][21] Group 1: Strategic Marketing - Strategic marketing is defined by three core positions: market positioning, product positioning, and brand positioning [2] - Market positioning clarifies product boundaries for optimal resource utilization [2] - Product positioning aims to avoid competition within a one to three-hour travel radius, creating unique competitive advantages [2] - Brand positioning seeks to establish a brand image that transcends the product itself [2] Group 2: New Trends in Cultural Tourism - The industry is witnessing ten new trends that will shape its future direction [3] - The rise of subcultures is seen as a key to revitalizing the cultural tourism sector, moving from mass appeal to niche markets [6] - The long-tail effect of the internet allows niche products to generate significant revenue [7] Group 3: Mixed Consumption - Successful cultural tourism projects integrate various business functions, such as shopping, dining, and entertainment, creating a comprehensive consumer experience [8][11] - The concept of "mixed consumption" is becoming a competitive advantage for cultural tourism projects, as seen in successful cases like Pop Mart and LA COLINA [9][11] Group 4: Emotional Engagement - Emotional engagement is crucial for the success of cultural tourism projects, requiring pre-planned strategies to resonate with local communities and consumers [21] - Projects that evoke strong emotional responses tend to achieve greater success, as demonstrated by various case studies [21] Group 5: Data-Driven Marketing - The future of business in the cultural tourism sector will revolve around data assets, focusing on customer acquisition, service, and engagement [23] - Companies must build platforms and communities to maintain customer loyalty and transform visitors into repeat consumers [23] Group 6: City and Scenic Area Interaction - There is a growing trend of mutual interaction between cities and scenic areas, with cities becoming integral to the cultural tourism experience [25] - Scenic areas are encouraged to embrace urban culture and provide diverse experiences for local residents [25] Group 7: Positioning and Execution - Successful cultural tourism projects must establish clear positioning and utilize entertainment marketing and media strategies to thrive [27] - The key to success lies in unwavering belief, extreme execution, and long-term commitment [27]

Core Viewpoint - The Songcheng Performing Arts Project, constructed by China State Construction Engineering Corporation, is progressing towards completion and is set to open in 2026, enhancing the cultural tourism landscape in the region [1][2]. Group 1: Project Overview - The project covers a total construction area of approximately 49,000 square meters, with about 47,000 square meters above ground and 2,000 square meters underground [1]. - It features a large theater and multiple themed commercial districts, integrating intangible cultural heritage displays, cultural experiences, and leisure consumption [1]. Group 2: Construction Progress - The focus of construction has shifted from main structural work to decoration and system installation, with a phased approach to ensure quality and progress [1]. - Future work will include the installation of outdoor utility networks, landscape greening, and public facilities to enhance the overall functionality of the project [2]. Group 3: Cultural and Economic Impact - The project aims to combine various cultural elements, including Qilu culture and the Maritime Silk Road culture, to create immersive experiences that reflect cultural exchanges [2]. - Upon completion, the project is expected to become a key node for cultural display, public activities, and leisure consumption, thereby activating the development potential of the surrounding area [2].

格隆汇2月10日丨宋城演艺(300144.SZ)在互动平台表示，目前上海千古情景区尚未与上海迪士尼开展具 体业务合作。公司对各类优质文旅资源始终保持开放态度，未来如有合适的交流或合作机会，将在符合 双方定位和商业逻辑的前提下积极关注与评估。 ...

Core Viewpoint - Shaanxi Tourism (stock code: sh603402) experienced a trading halt with a price increase of 10% to 168.7 yuan, resulting in a total market capitalization of 13.046 billion yuan and a circulating market capitalization of 3.262 billion yuan, with a total transaction amount of 0.565 billion yuan as of the report date [1]. Group 1 - The company successfully completed its IPO, increasing its registered capital to 77.33334 million yuan, significantly enhancing its capital strength [2]. - Post-IPO, the company has improved its governance structure by establishing and revising 24 governance systems, which cover various aspects such as the shareholders' meeting, board of directors, and professional committees, thereby increasing transparency in information disclosure [2]. - The company has a strong core business advantage, with recognized projects like "The Long Hate Song" providing stable revenue sources, and additional income from businesses like the Huashan West Peak Cableway [2]. Group 2 - The raised funds will be allocated to projects such as the second phase of Taishan Xiucheng, which is expected to cultivate new profit growth points [2]. - The company's price-to-earnings ratio is 12.37, significantly lower than the industry average of 23.29, indicating a relatively reasonable pricing [2]. - On January 31, 2026, China International Capital Corporation rated Shaanxi Tourism as "outperforming the industry" with a target price of 170 yuan, highlighting its strong product capabilities in the cultural tourism performance sector and potential for project expansion [2]. Group 3 - The tourism sector has recently gained momentum, influenced by holiday travel consumption expectations, leading to active performance among certain stocks within the sector, including Shaanxi Tourism [2]. - Although specific capital flow data is not yet available, the positive fundamentals of the company and favorable market expectations for the tourism sector have attracted investor attention [2]. - The technical indicators may also show a bullish trend, contributing to the stock price increase [2].