Core Viewpoint - Li Auto is undergoing a significant restructuring of its sales and service team to enhance sales performance and meet the ambitious sales target of 700,000 units by 2025, which includes approximately 600,000 range-extended vehicles [4][7][8]. Group 1: Sales Team Restructuring - The sales and service group has been reorganized into five major regions, consolidating the previous 26 regions to improve efficiency and accountability for sales, profits, and customer satisfaction [4][8]. - The restructuring aims to decentralize decision-making, allowing regional teams to respond quickly to local customer needs while the headquarters focuses on digitalization and training [5][8]. - A new "Training Academy" has been established to enhance the training of the sales and service group [4][5]. Group 2: Sales Targets and Market Strategy - Li Auto has set a sales target of 700,000 units for 2025, which includes plans for international sales in mature markets such as the Middle East and Central Asia [7][8]. - The company aims to concentrate sales resources within the five major regions, streamlining communication with the headquarters [8]. - The sales strategy is also influenced by the upcoming launch of two pure electric models, which may create internal competition with existing range-extended models [9][10]. Group 3: Market Challenges and Adjustments - The automotive market presents unique regional preferences, with northern customers favoring range-extended vehicles and southern customers being more receptive to electric vehicles [10]. - Li Auto's previous model, MEGA, faced challenges in lower-tier cities, prompting a strategic shift to focus on first and second-tier cities for better sales performance [10]. - The company is also enhancing its product offerings, with upgrades planned for its range-extended vehicles to boost sales [15][16]. Group 4: Future Outlook - As Li Auto approaches 2025, it will need to demonstrate product intelligence and organizational resilience to navigate the competitive landscape and achieve its sales goals [18].