Core Viewpoint - The article discusses the transformation of joint venture car manufacturers in China, highlighting their shift from dominance to a reactive stance against the rise of domestic brands, and their recent efforts to reclaim market leadership through new energy vehicles and local partnerships [1][12][22]. Group 1: Historical Context - Joint venture brands held a 66% market share in China's passenger car market in 2014, while new entrants like NIO and Xpeng were just emerging [1]. - By 2024, the market share of joint venture brands is projected to drop below 35%, contrasting with the rise of domestic brands like BYD and Xpeng, which have capitalized on electric and intelligent vehicle technologies [12][14]. Group 2: Recent Developments - In 2025, joint venture brands are actively seeking to regain influence by launching new energy sub-brands, such as SAIC-GM's high-end brand "Zhijing" and Dongfeng Honda's independent brand "Lingxi" [1]. - Collaborations with local companies are also emphasized, with models like Audi A5L and Dongfeng Nissan N7 integrating advanced driving systems developed with Huawei and Momenta [2][23]. Group 3: Market Dynamics - The Shanghai Auto Show has seen increased foot traffic for joint venture brands, indicating a renewed interest as they adapt to local market demands [2]. - Buick's appeal in the Middle East is noted, as the brand meets local consumer expectations for quality and comfort, leading to potential partnerships for new model introductions [5]. Group 4: Strategic Shifts - Joint venture manufacturers are shifting their development focus to be more localized, with decision-making authority being transferred to Chinese teams to better align with consumer needs [22][25]. - The article highlights the importance of safety and technology integration, with companies like SAIC-GM and Dongfeng Nissan emphasizing local development and collaboration with leading suppliers [24][26]. Group 5: Challenges Ahead - Despite the positive momentum, joint venture companies face challenges in sustaining R&D investments while balancing profitability, as seen with Volkswagen's projected 33.5% revenue decline in China for 2024 [25]. - The need for a cohesive strategy that integrates local market demands with global standards remains a critical challenge for these manufacturers [27].

以下文章来源于36氪汽车 ，作者李安琪 36氪汽车 . 看懂汽车产业新百年。36氪旗下智能电动车产业报道公号。 冲刺销量，理想又一次押宝销售变阵。 文 ｜ 李安琪 编辑 ｜ 李勤 杨轩 来源｜ 36氪汽车（ID：EV36Kr） 封面来源 ｜ 理想 汽车官方 在今年70万年销量压力下，理想汽车试图调整销售团队，进一步刺激销量。 36氪汽车独家获悉，近日理想汽车的销售与服务群 组 进行了一次大型变革调整。该群组包含零售、售后服务、充电、质量运 营，海外业务等， 向销售与服务高级副总裁邹良军汇报。 其中，在零售侧，有理 想人士称，内部正在推行"战区制"，将原本26个战区合并 成东、西、南、北、中 五大战区。" 大区对各自 区域的销量、利润和NPS（ 净推荐值 ）负责。" 五大战区负责人均向邹良军汇报，不再设有单一零售负责人一职。 据36氪汽车了解，原先 的销售副总裁韩希为零售业务负责人， 职级为23级，调整后变成中区零售 负责人。"内部有意 削减管理 层次，加强赛马。" 此外，理想的内部公告中还包含多个调整： 原一层组织"销售"和"销服运营"的大部分职能下沉至大区支撑作战，其他职能模块合并为"销售支持"，对一线业务 ...