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战略性增长与经营性增长并行
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2025微增长收官,郎酒定调2026:坚定打胜仗信念,撸起袖子加油干
Core Insights - The company successfully achieved its production and operational goals for 2025, with a slight increase in distributor shipment volume compared to 2024, despite a challenging market environment in the liquor industry [1][2] - The company emphasizes the importance of aligning with consumer demand and optimizing products and services to ensure sustainable development in a competitive market [2] Group 1 - The company maintained a steady strategic pace throughout 2025, focusing on both "strategic growth" and "operational growth" during its national distributor conference [1] - Key strategic initiatives included three major upgrade directions and the reinforcement of market measures to stabilize operations [1] - The company deepened partnerships with distributors and centered its efforts on consumer engagement, launching various interactive events to enhance consumer relationships [1] Group 2 - The company expressed gratitude to consumers, distributors, and employees for their contributions to its achievements, acknowledging the challenges faced [2] - For 2026, the company plans to maintain an offensive stance, focusing on high-quality and sustainable development while serving consumer needs [2] - Initiatives such as the "China Lang Partner Program" and collaboration with the Spring Festival Gala were outlined as part of the company's strategic planning for the upcoming year [2]