Core Insights - The global beauty industry is experiencing a significant shift in personnel changes, moving from simple organizational restructuring to a deeper strategic integration through cross-industry and cross-regional appointments, aiming for a comprehensive reconstruction of research and development paradigms, experience output, business boundaries, and organizational ecosystems [2][4][6]. Group 1: R&D Paradigm Breakthrough - Estee Lauder appointed former PepsiCo Chief Scientist René Lammers as Executive Vice President and Chief Research and Innovation Officer, marking a significant shift towards a fast-to-market innovation model [8][10]. - Lammers' background in fast-moving consumer goods (FMCG) emphasizes efficiency and data-driven processes, which are crucial for traditional luxury beauty brands like Estee Lauder to overcome innovation bottlenecks [10][11]. Group 2: Ecosystem Linkage - Up Beauty appointed Dr. Karl Lintner, a pioneer in peptide beauty technology, as its Chief Scientific Advisor, marking the company's first such position [12][14]. - Lintner's role will focus on providing forward-looking planning for global peptide technology and facilitating connections with top international research institutions, representing a new path for local companies to acquire cutting-edge technology [15]. Group 3: Globalization of Chinese Market Experience - L'Oreal's personnel adjustments reflect a trend of exporting "Chinese market experience" globally, with Alexis Perakis-Valat, former CEO of L'Oreal China, appointed as CEO of L'Oreal USA [17][19]. - This strategic move aims to leverage Perakis-Valat's experience in agile digital marketing and complex multi-channel operations to address growth challenges in mature markets like North America [21]. Group 4: Strategic Expansion and Focus - Beiersdorf established a new position for President of "Derma & Health Care," integrating several brands to enhance strategic leadership in skin and health care, blurring the lines between beauty and health industries [23][24]. - In contrast, Coty is focusing on strategic contraction by integrating its high-end beauty and mass fragrance businesses to concentrate on its core strengths, aiming for sustainable profit growth [25][28]. Group 5: External Leadership Injection - LG Household & Health Care appointed Lee Sun-joo as CEO, a rare move in the Korean corporate landscape, to address stagnant domestic growth and enhance global market presence [31]. - Proya has built a diverse executive team with backgrounds in various industries to strengthen its brand and global competitiveness, indicating a shift towards a more systematic capability construction [37]. Group 6: Industry Trends - The personnel changes in Q3 2025 highlight a core trend in the beauty industry: competition has evolved from internal optimization to a boundary-less capability war, with the lines between beauty, technology, health, and new consumption increasingly blurred [38].