Core Insights - Zhejiang Shouxiangu Pharmaceutical Co., Ltd. has officially launched a strategic upgrade project aimed at achieving dual growth in performance and market value over the next five years [1][2] - The collaboration with Hejun Consulting will provide systematic consulting services focusing on strategic insights, planning, and execution to enhance the company's sustainable high-quality development [2][3] Company Overview - Shouxiangu has a century-long heritage and has achieved multiple industry milestones in the fields of Ganoderma and Dendrobium [2] - The company is recognized for its pioneering full industry chain quality control model and has received national science and technology advancement awards [2] Strategic Goals - The strategic upgrade aims to build a new "moat" for sustainable high-quality development, addressing challenges such as intensified market competition and evolving consumer demands [1][2] - The project will focus on five key battles: creating billion-level flagship products, breaking into major clients, upgrading the brand, strengthening organizational capabilities, and enhancing capital value [2][3] Collaboration Details - The strategic partnership will leverage Hejun Consulting's expertise in "industry + capital" to support Shouxiangu in achieving both intrinsic and market value enhancement [3] - The collaboration is expected to provide Shouxiangu with a broader perspective on industry trends and a systematic approach to building sustainable development capabilities [3]

Core Insights - Zhejiang Shouxiangu Pharmaceutical Co., Ltd. has initiated a strategic partnership with Beijing Hejun Consulting to enhance its growth strategy focusing on "performance + market value" over the next five years [1][2] Group 1: Strategic Goals and Framework - The collaboration aims to establish a new competitive advantage for sustainable high-quality development through systematic top-level design and precise breakthroughs in key battles [1] - Hejun Consulting will provide comprehensive consulting services covering strategic insights, planning, and execution to support Shouxiangu's strategic objectives [1][2] - The partnership reflects Shouxiangu's commitment to long-term growth and its proactive approach to navigating industry cycles [1] Group 2: Company Background and Market Context - Shouxiangu has a century-long heritage and is recognized as the "first brand of organic traditional Chinese medicine," achieving multiple industry milestones in the fields of Ganoderma and Dendrobium [2] - The company has established a full industry chain quality control model and is a recipient of the National Science and Technology Progress Award, contributing to various national and international standards [2] - The traditional Chinese medicine industry is currently experiencing significant growth opportunities, alongside challenges such as intensified market competition and evolving consumer demands [2] Group 3: Implementation and Action Plans - Hejun Consulting will focus on Shouxiangu's "15th Five-Year Plan" by conducting internal and external insights and designing business models to ensure effective execution of the strategic plan [2][3] - The strategy will translate into five key actions: creating billion-level "big products," breaking into "big clients," upgrading "strong brands," building a "strong organization," and enhancing "strong capital" value [2] - The partnership aims to refine Shouxiangu's strategic thinking and execution capabilities, preparing the company for transformative changes and revitalizing its next century of operations [3]