Core Viewpoint - The recent departure of Ivan She, the General Manager of Arc'teryx Greater China, highlights ongoing management changes within Amer Sports, the parent company of Arc'teryx, reflecting Anta's personnel philosophy amidst a competitive outdoor market [2][4]. Management Changes - Ivan She has left his position, with Ma Lei, the President of Amer Sports Greater China, temporarily taking over the role [2]. - This follows a series of leadership changes since Anta's acquisition of Amer Sports in 2019, with multiple executives having led Arc'teryx in China [3][4]. - Ma Lei, who has extensive experience in the sports industry, was appointed as the Greater China President in July 2023, indicating a strategic shift in leadership [4][5]. Financial Performance - Arc'teryx has been a significant growth driver for Amer Sports, with the company reporting a revenue of $5.09 billion in Q2 2025, a 23% year-over-year increase [4][6]. - In 2024, Amer Sports achieved a revenue of $5.183 billion, marking an 18% increase, with a notable 29% growth in fourth-quarter revenue for Arc'teryx [6]. Market Dynamics - The outdoor apparel market is becoming increasingly competitive, with Arc'teryx facing challenges from both domestic brands and established international competitors [6][7]. - The brand's strategy of transforming professional outdoor gear into trendy items has contributed to its growth, but it may also expose the brand to risks associated with shifting consumer trends [6][7]. - Recent sales data indicates a decline in Arc'teryx's market position, as it fell out of the top twenty in Tmall's "Double 11" sales rankings, suggesting a diversification in consumer preferences [7][8]. Brand Image and Strategy - Past crises have impacted Arc'teryx's brand image, emphasizing the need for outdoor brands to maintain their professional integrity and core values [9]. - The cancellation of planned events, such as the Yangshuo International Climbing Mountain Class, further reflects challenges in brand engagement and consumer trust [8][9].