Core Viewpoint - The financial reports of major real estate companies, including China Overseas Land & Investment, China Resources Land, and Poly Developments, indicate a cooling real estate market, with varying degrees of profit decline, yet these companies remain optimistic about future market recovery and continue to invest in core cities [1][2][5]. Financial Performance - Poly Developments reported a revenue of approximately 116.86 billion yuan, a year-on-year decrease of 16.08%, and a net profit of about 2.71 billion yuan, down 63.47% [5]. - China Overseas Land & Investment recorded a revenue of 83.22 billion yuan, a decrease of 4.27%, and a net profit of 8.6 billion yuan, down 16.62% [5]. - China Resources Land achieved a revenue of 94.92 billion yuan, an increase of 19.86%, with a core net profit of 10 billion yuan, down 6.6%, and a net profit of 11.88 billion yuan, up 16.21% [5]. Profitability Metrics - China Resources Land showed the highest gross margin improvement, with a comprehensive gross margin of 24.0%, up 1.8 percentage points year-on-year [6]. - The gross margin for Poly Developments was 14.6%, slightly above the previous year's level, while China Overseas Land maintained a gross margin of 17.4% [6]. Market Position and Sales - China Overseas Land achieved a contract sales amount of 55.64 billion yuan in key cities, accounting for 53.7% of total contract sales, with significant contributions from Beijing and Hong Kong [6]. - Poly Developments reported an increased market share in 38 core cities, particularly leading in Shanghai, Guangzhou, Chengdu, and Xi'an [6]. Investment Strategies - All three companies maintained a strong investment approach, focusing on core cities. Poly Developments added 26 projects in major cities with a total land price of 50.9 billion yuan [8]. - China Resources Land acquired 1.48 million square meters of land, investing 32.28 billion yuan [8]. - China Overseas Land led the industry with a new equity investment of 55.01 billion yuan in the first seven months of the year [8]. Market Outlook - Company executives expressed confidence in the real estate market's recovery, citing supportive government policies and improving market conditions [2][9]. - The focus on upgrading housing quality and addressing consumer needs is seen as a key driver for future demand [9].