Core Insights - The real estate light asset sector is undergoing a new round of reshuffling, with over 100 real estate companies entering the construction and management business in 2024, and this number expected to grow in 2025 [2] - Approximately 80% of the top 100 real estate companies are now involved in the construction and management sector, indicating a significant shift in market dynamics [2] Industry Changes - Developers are transitioning from scale competition to a focus on professional capabilities, as the construction and management market evolves from a blue ocean to a red ocean due to increased competition [3][7] - More than 70% of clients explicitly state they only consider successful case studies during the bidding process, emphasizing the importance of proven track records [4][5] Demand and Supply Dynamics - The main clients in the construction and management sector are local government platforms and state-owned enterprises, with some private companies left over from previous market conditions [6] - Developers must demonstrate genuine professional capabilities rather than relying solely on low pricing to win contracts, as leading companies like Greentown and Vanke have already engaged in fierce competition [7][8] Case Studies - Ocean Group, a notable player in the light asset sector, has successfully transformed problematic properties into marketable assets, earning the nickname "product doctor" [9][10] - The Qingdao project "Fan Hua Li" was revitalized through targeted market positioning, product upgrades, and innovative marketing strategies, achieving a remarkable sales turnaround [12][17] - In Jinan, the "Li Cheng Cheng Fa Guan Shan Yue" project showcased Ocean Group's ability to implement differentiated marketing strategies despite challenging conditions, leading to exceptional sales performance [19][21] Ocean Group's Path - Ocean Group's approach highlights the shift from merely constructing buildings to creating certainty in the market, establishing a model for others in the industry [23][29] - The company has developed a diagnostic system, a technical arsenal, and mobilization capabilities that set it apart in the competitive landscape [23][24] - Ocean Group's success is attributed to its understanding of market needs, a replicable strategy, and the ability to deliver tangible sales results, positioning it as a leader in the light asset sector [27][28]