Core Insights - In the increasingly competitive construction agency industry, marketing capability has become a key differentiator for companies to stand out [1] - Yuan Yang Construction Management has achieved significant performance in various regional markets due to its solid marketing system and professional operational capabilities [1] Project Highlights - **Guangzhou Nanxiang Yaju**: The project achieved over 100 million yuan in sales during its first opening in May, attributed to the team's deep understanding of the regional market and precise positioning [1] - The marketing strategy employed a "technology + education + improvement" value system, leveraging Huawei's HarmonyOS and Hunan University’s research advantages to create a differentiated project identity [1] - The team efficiently executed marketing efforts, attracting nearly 1,000 customer visits within just 10 days of opening the model room, laying a strong foundation for the successful launch [1] - **Qingdao Yuan Yang Fanhuali**: This project demonstrated the professional capabilities of Yuan Yang Construction Management in resolving challenges [2] - After taking over a previously underperforming project, the team implemented necessary physical modifications, transforming an open community into a gated one, optimizing access routes, and upgrading children's activity areas [2] - The team designed multiple feasible renovation plans for large units to enhance product appeal, resulting in 300 customer visits on the opening day and successfully clearing 157 units within four months [2] Systematic Marketing Capability - The success of multiple projects is not reliant on a single strategy but reflects a systematic marketing capability that allows for rapid diagnosis of issues and targeted solutions [2] - Yuan Yang Construction Management has continued to sign new projects in cities like Qingdao and Shanghai since 2025, maintaining a position among the top 20 in industry contract area [2]

轻资产赛道崛起 但竞争红海里 "只看成功案例" 靠专业力制造确定性 远洋已踏上新征途 房地产轻资产赛道正经历新一轮洗牌。 根据克而瑞统计，2024年已有超百家房企涉足代建代管业务，2025年这个数据还在增长。如今，销售额 百强房企中，进军代建领域的企业占比高达约80%。市场上有意愿、有能力的企业几乎全部"下场"，代 建代管代销。 有同行朋友感慨道，"莫非，离开规模PK赛后，开发商的尽头是代建代管代销？" 地产黑铁时代，行业逻辑正在被颠覆。新一轮的游戏规则是什么？ 01 行业变局 ——开发商开始'制造'专业力 这是一个需要开发商输出真正专业能力来竞争的领域。不能只靠低价取胜—— 绿城、万科等头部企业早就开始贴身肉搏了，部分代建代管费用被压至销售额的1.5%以下。但代建代 管费用再低，如果卖不出去，都不算数。 拼费用低，只能互损八千。还得看结果。"只有卖出去才算数" 。 代建代管市场在持续拓宽的同时，也因竞争者的增长而快速由蓝海转变为红海。 目前代建代管市场上竞争规则看似还没有成熟体系化，但是却又是异常直接残酷的。 超过七成委托方在招标时直言： "只看成功案例"。 更具体一点，委托方甚至只看同样特定条件下的成功案 ...