Core Insights - In the increasingly competitive construction agency industry, marketing capability has become a key differentiator for companies to stand out [1] - Yuan Yang Construction Management has achieved significant performance in various regional markets due to its solid marketing system and professional operational capabilities [1] Project Highlights - **Guangzhou Nanxiang Yaju**: The project achieved over 100 million yuan in sales during its first opening in May, attributed to the team's deep understanding of the regional market and precise positioning [1] - The marketing strategy employed a "technology + education + improvement" value system, leveraging Huawei's HarmonyOS and Hunan University’s research advantages to create a differentiated project identity [1] - The team efficiently executed marketing efforts, attracting nearly 1,000 customer visits within just 10 days of opening the model room, laying a strong foundation for the successful launch [1] - **Qingdao Yuan Yang Fanhuali**: This project demonstrated the professional capabilities of Yuan Yang Construction Management in resolving challenges [2] - After taking over a previously underperforming project, the team implemented necessary physical modifications, transforming an open community into a gated one, optimizing access routes, and upgrading children's activity areas [2] - The team designed multiple feasible renovation plans for large units to enhance product appeal, resulting in 300 customer visits on the opening day and successfully clearing 157 units within four months [2] Systematic Marketing Capability - The success of multiple projects is not reliant on a single strategy but reflects a systematic marketing capability that allows for rapid diagnosis of issues and targeted solutions [2] - Yuan Yang Construction Management has continued to sign new projects in cities like Qingdao and Shanghai since 2025, maintaining a position among the top 20 in industry contract area [2]

Core Insights - The real estate light asset sector is undergoing a new round of reshuffling, with over 100 real estate companies entering the construction and management business in 2024, and this number expected to grow in 2025 [2] - Approximately 80% of the top 100 real estate companies are now involved in the construction and management sector, indicating a significant shift in market dynamics [2] Industry Changes - Developers are transitioning from scale competition to a focus on professional capabilities, as the construction and management market evolves from a blue ocean to a red ocean due to increased competition [3][7] - More than 70% of clients explicitly state they only consider successful case studies during the bidding process, emphasizing the importance of proven track records [4][5] Demand and Supply Dynamics - The main clients in the construction and management sector are local government platforms and state-owned enterprises, with some private companies left over from previous market conditions [6] - Developers must demonstrate genuine professional capabilities rather than relying solely on low pricing to win contracts, as leading companies like Greentown and Vanke have already engaged in fierce competition [7][8] Case Studies - Ocean Group, a notable player in the light asset sector, has successfully transformed problematic properties into marketable assets, earning the nickname "product doctor" [9][10] - The Qingdao project "Fan Hua Li" was revitalized through targeted market positioning, product upgrades, and innovative marketing strategies, achieving a remarkable sales turnaround [12][17] - In Jinan, the "Li Cheng Cheng Fa Guan Shan Yue" project showcased Ocean Group's ability to implement differentiated marketing strategies despite challenging conditions, leading to exceptional sales performance [19][21] Ocean Group's Path - Ocean Group's approach highlights the shift from merely constructing buildings to creating certainty in the market, establishing a model for others in the industry [23][29] - The company has developed a diagnostic system, a technical arsenal, and mobilization capabilities that set it apart in the competitive landscape [23][24] - Ocean Group's success is attributed to its understanding of market needs, a replicable strategy, and the ability to deliver tangible sales results, positioning it as a leader in the light asset sector [27][28]