转自：扬子晚报 大赛精准捕捉了新时代女性对自我表达与深度体验的双重需求。据项目负责人冯山介绍，本届赛事吸引 全国31个省区市女性参与，收到有效作品19614份。连续两届累计作品超4万份，生动拼贴出当代中 国"姐姐"群体自信、从容、勇于探索的群像。 本届赛事规划了5条覆盖江南水乡、历史古韵、温泉康养及西南秘境的房车定制线路，让"移动的家"驶 入风景深处，实践"开门是景，关门是家"的生活理念。线上话题曝光量突破5亿次，平台社区沉淀近1.3 万条优质笔记；线下通过会员体系联动，举办超30场主题聚会，构建起活跃的兴趣社群。 房车生活家CFO兼营销负责人杜娟表示，大赛旨在突破传统对"美"的界定，颂扬体现在勇气、见识与成 长中的生命之美。房车不仅是出行工具，更为女性拓展人生边界、书写自我故事提供了情感空间。 12月26日，由国内领先的房车生活一站式服务平台"房车生活家"主办的"第二届花Young姐姐房车美学大 赛"颁奖典礼在南京大塘金山野营地举行。获奖选手、合作伙伴及媒体嘉宾齐聚，共同回顾了一场跨越 山河的美学旅程。活动已成为一个鲜明的文化符号，标志着房车旅行正加速从小众探索融入中国主流女 性的生活方式。 在现有基础上， ...

Core Insights - The popularity of RVs (Recreational Vehicles) in China has significantly increased over the past two decades, evolving from a cinematic concept to a preferred travel choice for many, especially during the recent National Day holiday [1][3] - Social media platforms have seen a surge in discussions and views related to RV travel, indicating a growing interest and market potential [3][5] - The RV market in China is projected to reach a scale of 108.49 billion yuan in 2024, reflecting a year-on-year growth of 7.9% [5] Market Trends - The RV rental market is thriving, with high booking rates during peak travel periods; for instance, a rental company reported a 90% booking rate for the National Day holiday [3] - On social media, RV-related topics have garnered over 50 billion views on platforms like Xiaohongshu and 950 billion views on Douyin, showcasing the trend's popularity [3][5] - The demographic of RV buyers is predominantly middle-aged and elderly, with around 70% of buyers being over 50 years old, while younger individuals tend to prefer renting [9][14] Economic Aspects - Rental prices for RVs have increased, with rates exceeding 1,000 yuan per day during peak seasons, and some models reaching up to 1,700 yuan per day [10][12] - The total number of registered RVs in China reached approximately 19,865 in 2023, marking a year-on-year growth of 24.33% [14] - The price of C-type RVs is decreasing, with some models now available for under 300,000 yuan, making them more accessible [14] Challenges and Limitations - Despite the growing interest, RV travel faces practical challenges such as parking, water supply, and waste disposal, which can deter potential users [6][17] - The RV lifestyle is not as convenient as traditional car travel, requiring more planning and outdoor skills, which may limit its appeal to certain demographics [17][18] - The current infrastructure for RVs in China is underdeveloped, with fewer than 2,000 registered RV campsites, and only 300-500 operational, highlighting a significant gap compared to Western markets [23] Future Outlook - The Chinese RV market is expected to grow further, supported by government policies aimed at enhancing the RV tourism sector and infrastructure development [23][25] - The potential for commercializing RV travel is being explored, with new business models emerging, such as RV-based cafes and mobile retail [25] - As consumer demand for personalized travel experiences increases, the RV industry is poised for broader development, although it must address existing challenges to enhance user experience [25]