Core Insights - The domestic smartphone market in China experienced a decline in shipment volume during the first eight months of 2025, with a total of 192 million units shipped, representing a year-on-year decrease of 1.7% [1] - The share of 5G smartphones in total shipments remains significant, accounting for 85.1% of the total shipments in the same period, although the volume of 5G smartphones shipped also saw a slight decline of 1.0% year-on-year [1] - The month of August 2025 saw a total smartphone shipment of 22.6 million units, down 6.0% year-on-year, while 5G smartphone shipments increased by 1.2% to 19.99 million units, making up 88.4% of the total shipments for that month [1] Market Trends - A total of 351 new smartphone models were launched in the domestic market from January to August 2025, marking a 19.4% increase year-on-year, although the number of new 5G models decreased by 4.3% [1] - In August 2025, 65 new smartphone models were introduced, which is a 32.7% increase compared to the same month last year, with 31 of these being 5G models, remaining stable year-on-year [1] - Domestic brands accounted for 169 million units shipped in the first eight months of 2025, a slight increase of 0.6%, representing 88.0% of total shipments [1] Future Outlook - The smartphone industry in China is expected to see a potential improvement in market performance in the fourth quarter of 2025, following the release of several flagship models by various brands in late September [2]