Core Viewpoint - Apple has launched a limited edition wearable product called the iPhone Pocket, priced at up to $230, in collaboration with the renowned Japanese fashion brand Issey Miyake, which previously designed iconic pieces for Steve Jobs [2][4]. Group 1: Product Details - The iPhone Pocket is available in two sizes: a short version priced at $150 and a long version at $230, featuring multiple colors and a 3D weaving technique that accommodates any iPhone size [4]. - The product can expand slightly to hold small items like AirPods or lip balm, but overstuffing may affect its appearance [4]. - Only 10 retail stores globally will sell the iPhone Pocket, with the SoHo store being the only one in the U.S. [4]. Group 2: Market Reception - The iPhone Pocket sold out quickly at the Shanghai Apple Jing'an store, indicating strong demand [5]. - Social media reactions have been mixed, with some users criticizing the product as overpriced and out of touch with economic realities, while others appreciate it as a collectible fashion item [6][7]. Group 3: Strategic Implications - The launch reflects Apple's ongoing ambition to integrate wearability into its product line, following a trend of high-end accessories that have sparked debate [5][8]. - The collaboration with Issey Miyake highlights Apple's strategy of associating its products with high fashion and design, which may appeal to a niche market [8].