Core Viewpoint - Apple has launched the iPhone Pocket in collaboration with Japanese fashion brand Issey Miyake, which quickly sold out, sparking market discussions about its pricing and design [1][3]. Group 1: Product Details - The iPhone Pocket weighs only 38 grams and is available in eight fashionable colors, utilizing a 3D knitted one-piece technology inspired by Issey Miyake's "one piece of cloth" concept [3]. - The product is priced at 1,299 yuan for the short version and 1,899 yuan for the long version, leading to a rapid sell-out on the release day [1]. Group 2: Market Reaction - On second-hand platforms, the iPhone Pocket has seen a price premium of up to 500 yuan, particularly for the cinnamon-colored long version, while e-commerce platforms have introduced cheaper alternatives priced between 20 to 80 yuan [7]. - Social media has seen a surge in DIY trends, with users creatively replicating the design using socks and yarn, humorously critiquing the original product [7]. Group 3: Pricing Strategy and Brand Loyalty - The pricing strategy of the iPhone Pocket focuses on "form, brand, and uniqueness" rather than functionality, indicating Apple's testing of brand loyalty limits among consumers [9]. - Apple's history of high-priced accessories, such as the iPod Socks and Hermes Apple Watch bands, shows a trend of expanding the price boundaries of accessory products, often leading to these items becoming collectibles post-discontinuation [9][10]. - The phenomenon of high-priced ordinary products in the luxury sector is noted, with examples from other luxury brands, suggesting that Apple's strategy transcends mere accessory functionality to enhance brand premium [9]. Group 4: Consumer Behavior and Future Considerations - Despite ongoing controversies, the immediate market performance with price premiums indicates a significant consumer willingness to pay for design, brand, and sentiment [10]. - However, the potential for consumer fatigue and the risk of overextending brand loyalty due to high pricing of similar products remain long-term challenges for Apple [10].

Core Viewpoint - Apple has launched a limited edition wearable product called the iPhone Pocket, priced at up to $230, in collaboration with the renowned Japanese fashion brand Issey Miyake, which previously designed iconic pieces for Steve Jobs [2][4]. Group 1: Product Details - The iPhone Pocket is available in two sizes: a short version priced at $150 and a long version at $230, featuring multiple colors and a 3D weaving technique that accommodates any iPhone size [4]. - The product can expand slightly to hold small items like AirPods or lip balm, but overstuffing may affect its appearance [4]. - Only 10 retail stores globally will sell the iPhone Pocket, with the SoHo store being the only one in the U.S. [4]. Group 2: Market Reception - The iPhone Pocket sold out quickly at the Shanghai Apple Jing'an store, indicating strong demand [5]. - Social media reactions have been mixed, with some users criticizing the product as overpriced and out of touch with economic realities, while others appreciate it as a collectible fashion item [6][7]. Group 3: Strategic Implications - The launch reflects Apple's ongoing ambition to integrate wearability into its product line, following a trend of high-end accessories that have sparked debate [5][8]. - The collaboration with Issey Miyake highlights Apple's strategy of associating its products with high fashion and design, which may appeal to a niche market [8].

苹果公司推出的限量版iPhone Pocket布袋在全球范围内迅速售罄，这款与三宅一生合作的产品售价最高达230美元。 周五一早，人群在苹果纽约SoHo门店外排队，等待购买这款"受一块布概念启发"的新品。尽管社交媒体上不乏质疑声音，但时尚 粉丝仍将其视为收藏品而趋之若鹜。 这款产品分为短款150美元和长款230美元两种规格，提供多种颜色选择。截至周五上午，所有颜色和尺寸的在线订单均显示售 罄。 苹果仅在全球10家零售店发售该产品，美国仅纽约SoHo店有售，其他门店分布在伦敦、米兰、东京、中国香港和巴黎等主要城 市。 抢购热潮 iPhone Pocket采用3D针织工艺，可适配任何尺寸的iPhone。 这款配件可伸缩以容纳AirPods或唇膏等小物件，但塞入额外物品后从外观上看会略显突兀。其质地和尺寸与空手道腰带相似， 可以斜挎、系在包上或手持使用。 三宅一生的品牌号召力是这次抢购的关键驱动力。26岁的女装设计师Lee Aizner表示： 从设计角度看这非常酷，因为它由三宅一生设计。作为设计师，我很喜欢。听说售罄后我立刻就想拥有一个。 她已拥有多件三宅一生单品，原本希望购买黑色长款，但在她到达前几分钟就已售罄。 ...

11月14日，苹果公司与日本时尚品牌三宅一生合作的全新配件——iPhone Pocket(iPhone口袋)正式上市。产品分为长款(1899元)与短款(1299元)两个版本， 一经发售便迅速引发抢购，其中肉桂色长款率先售罄。在二级市场上，该产品已出现显著溢价，据得物App数据显示，长款市场价已飙升至2399元，短款 也涨至1699元，最高溢价达500元。 | Co w* w* | 短款 肉桂色 苹果系列 | ¥1399 | 22小时前 | | --- | --- | --- | --- | | 30 我* | 短款 宝石蓝色 苹果系列 | ¥1399 | 23小时前 | | 1 别* | 短款 宝石蓝色 苹果系列 | ¥1399 | 27小时前 | | 息 天* | 长款 黑色 苹果系列 | ¥1999 | 33小时前 | | * 1 * | 长款 黑色 苹果系列 | ¥1999 | 40小时前 | iPhone pocket市场价上涨。 "一片布"的价值之争： 是时尚单品还是"智商税"？ 这款新品的设计理念源于"一块布"(A-POC，一块布成衣)，采用独特的3D针织一体结构，旨在为用户增加一个可收纳iPho ...

11月14日，苹果公司最新推出的一款名为iPhone Pocket的配件已正式发售，高达1299元/1899元的定价已引发热议。 此前，苹果公司于11日宣布与日本时尚品牌三宅一生（ISSEY MIYAKE）合作，推出限量版配件iPhone Pocket。简单来说，可将其视作一个用于收纳iPhone 及其他随身物品的小口袋。 据苹果方面介绍，其设计灵感源于"一块布"(a piece of cloth) 理念，采用独特的"一体成型的3D针织结构"。拉伸时，开放式织物会显露出内部物品，用户仍 能透过开放式织物看到屏幕内容。既可手持使用，也可系在包袋上，或直接佩戴于身体，可容纳手机、AirPods及其他日常随身物品。 "苹果和三宅一生在设计理念上有着共同之处，那就是崇尚精湛工艺、简约风格和愉悦体验，"苹果公司工业设计副总裁莫莉·安德森在声明中表示。她补充 道："这个巧妙的额外口袋正是这些理念的体现，也是我们产品的自然延伸。它标志性的轮廓为携带您的iPhone、AirPods和日常用品提供了一种美观的新方 式。" 此外，美国有线电视新闻及华尔街日报等外媒还指出，苹果与三宅一生的合作由来已久。该品牌已故的创始人三宅一生曾 ...

来源：环球网 【环球网科技报道 记者 王楠】一边是"230 美元买剪碎的袜子"的线上嘲讽，一边是肉桂色长款迅速售 罄、市场溢价500元的热销场面。苹果与日本时尚品牌三宅一生日前联名推出的iPhone Pocket（iPhone 口袋）11月14日正式开售，1299元至1899元的定价引发全网热议，成为科技圈与时尚圈跨界合作的又一 争议焦点。 这款被苹果定义为 "全新携带方式" 的配件，设计灵感源自 "一块布"，采用三宅一生标志性的3D针织一 体结构，无针线拼接的罗纹网状设计可适配所有iPhone机型，还能容纳AirPods、银行卡等随身小物。 产品分为短带款与长带款，短带款提供柠檬色、孔雀绿等八种鲜艳色彩，长带款则有宝石蓝、肉桂色等 三种沉稳选择，支持手持、系包或佩戴在身上等多种使用方式，拉伸时织物可微微透出内部物品，方便 用户查看手机通知。 BBC报道称，不少X平台用户调侃其酷似"普通针织鞋"，更有人贴出演员经典造型，暗指产品与角色的 鲜绿色吊带紧身泳衣相似度极高。知名科技业内观察者奎斯・布朗利直言，这款产品堪称"苹果粉丝的 试金石"，考验着用户对品牌的忠诚度边界。国内网友的争议则集中在价格上，得物社区有用 ...

以下文章来源于爱范儿 ，作者发现明日产品的 爱范儿 . 关注明日产品的数字潮牌 原因很简单：这个形似袜子的随身包，长和短两个版本，售价分别为1899元和1299元人民币。 iPhone袜子，两千一只？ iPhone Pocket从三宅一生的「一块布」（APieceofCloth）理念出发，采用单体3D编织结构，可装下任意iPhone及随身小物，手拎、系包上或斜挎皆可。 这种织物设计沿用了三宅一生标志性的PleatsPlease褶皱设计，除了iPhone之外，还可以伸展容纳更多物品，例如AirPods或口红。 文 ｜ 苏伟鸿 杜晨 来源｜ 爱范儿（ID：ifanr） 封面来源 ｜ 企业官方 最近苹果官网上架了一款名为「iPhone Pocket（iPhone口袋）」的随身穿戴包，一下子引发了海内外社媒的热议。 iPhone的新衣。 而三宅一生类似的钱包、收纳包品类，价格基本在20000日元以上，折合人民币已经来到千元价位，这样看iPhone Pocket真的属于「正常价格」。 三宅一生这个时尚品牌，由同名的传奇设计大师三宅一生创立，以创新的面料工艺、折叠设计和极简美学而闻名，设计兼具实用性和前卫的气质。 看到这 ...

昨天（11月12日），2025苏州昆山融入长三角一体化合作发展推介会在上海举行，全方位推介城 市，进行一批战略合作项目签约，并发布昆山融入长三角一体化发展300+合作场景。在长三角一体化 浪潮中，昆山以产业协作为笔、以营商服务为墨、以城市生活为纸，从地理连接到创新协同，谱写一 首"山海协奏曲"。 从"地缘近邻"变为"发展嵌合" 在当天活动中的昆山开发区展位，清陶能源一块蓝色的固态锂电池并不显眼，但背后透视出沪昆产 业协作的新变化。 360度针刺不起火，零下20摄氏度不掉链，整车售价9.98万元……本月初，第八届锂电池技术与产 业发展大会在昆山举行。清陶能源携手上汽集团，推出全球首个将固态电池技术引入10万元以内的量产 车型。两年前，双方携手成立上海上汽清陶新能源科技有限公司，核心技术源于清华大学攻关，在昆山 完成中试与规模化生产，在上海整车企业装车应用，形成"创新链—产业链—市场链"的协同闭环。 昆山市投资促进和人才引进中心综合科科长丁政介绍，昆山推进构建"2+3+3"新兴产业体系，在 7000亿级电子信息产业和3000亿级装备制造产业的基础上，坚持"核心产业+"，加快消费电子向汽车电 子转型、整机制造向智能 ...

2025.11. 02 作者 | 第一财经 沈晴 封图 | COMME MOI 上海时装周图 "如果你要发展欧洲市场，不在当地找一个好的合作伙伴，冉冉上升的新星，也会像流星一样转瞬即 逝。"2023年，沈威廉带着自己的羽绒服品牌Raxxy第一次到欧洲做秀展，一位意大利操盘手这样告 诉他。 "时尚的风向标在欧洲，我觉得必须要到那里去，但得给出一个理由，为什么要买我们的东西？"一 个初创不久的设计师品牌在兼顾国内市场的同时，是否要考虑全球化？不少主理人和沈威廉有着相似 的心路。 过去20年，中国独立设计赶上了快速发展的黄金时代，尤其是近十年涌现了众多具有商业号召力的 设计师品牌，从中生代的王汁、王海震、张卉山、周祥宇，到年轻一代的陈安琪、王逢陈、裘淑婷、 周睿等，他们凝聚成为中国时尚行业的重要分支。 XU ZHI 上海时装周图 但整个行业严重内卷并重塑的当下，一个新品牌拥有好创意、好设计已远远不够，越来越同质化的风 格表达和营销包装，也让市场的期待值开始降低。 2026春夏上海时装周，时堂showroom的订货情况显示，"买手采购的意愿和预算不足。整个独立 设计师品牌的生态，经历了从预定制到预定+现货，再到品牌铺 ...

Core Insights - The Hongqiao International Central Business District is experiencing rapid development, with significant investment and project attraction [1][2][3] Economic Growth - The GDP of the Hongqiao International Central Business District reached 200.24 billion yuan in 2024, a 67.4% increase compared to the end of the 13th Five-Year Plan [2] - Tax revenue surpassed 50 billion yuan for the first time, with an average annual growth of 16.9% over four years [2] - The total import and export value reached 85.6 billion yuan, with an average annual growth rate of 37.3% over four years [2] - In the first three quarters of 2025, the foreign trade import and export value was 73.63 billion yuan, a year-on-year increase of 15.6% [2] Project and Investment Highlights - A total of 616 key projects with investments exceeding 10 million yuan were introduced in the first three quarters of 2025, amounting to 34.6 billion yuan [2][3] - The district has seen a significant increase in headquarters enterprises, with 56 new city-level headquarters established in the past year, generating over 280 billion yuan in annual revenue [3] Industry Development - Eight characteristic industrial parks were officially launched, focusing on emerging sectors such as health, biomedicine, artificial intelligence, and low-altitude economy [4] - The Hongqiao Low Altitude Economy Industrial Park aims to facilitate industry demonstration and cooperation, enhancing service capabilities [4] Innovation and Technology Transfer - The InnoMatch platform, launched in August 2022, has gathered extensive data on technology and innovation, supporting the transformation of technological achievements [5][6] - The district has accumulated over 700 specialized and innovative enterprises and more than 1,300 high-tech companies, indicating a robust industrial cluster development [6] Internationalization and Service Ecosystem - The Hongqiao International Central Business District is positioned as a key hub for international trade and resource flow, facilitating cross-border movement of goods, capital, talent, and technology [7][8] - The establishment of the Hongqiao International Legal Zone and National Human Resources Service Industrial Park enhances the international service ecosystem for enterprises [8]