Core Viewpoint - MOVA, a new player in the high-end cleaning market, is facing a trust crisis due to product quality issues and misleading marketing practices, despite its positioning as a luxury brand for middle-class households [1][3][10]. Group 1: Product Quality Issues - Complaints on the Black Cat complaint platform regarding MOVA have exceeded 300, primarily focusing on product quality defects and breaches of marketing promises [3]. - Users report frequent malfunctions with MOVA products, including issues with the sweeping robot and washing machine, leading to a cycle of repairs without resolution [18][22]. - Common complaints include excessive noise, unpleasant odors from cleaning cloths, and the inability to cross small thresholds, contradicting the brand's advertised efficiency and intelligence [22]. Group 2: Marketing and Consumer Trust - MOVA's marketing strategy includes a "check-in cashback" activity, which has been criticized for allegedly deceiving consumers, as many participants report being denied refunds despite fulfilling the requirements [10][17]. - Consumers have expressed skepticism about the authenticity of positive reviews, questioning whether they are artificially generated [10]. - The company's customer service has been described as unresponsive and dismissive, often deflecting responsibility onto consumers or the "audit system" [22]. Group 3: Company Background and Market Position - MOVA is a brand under Yuzhou Walker Technology (Suzhou) Co., Ltd., established in 2024, and has rapidly expanded its investments across multiple cities since July 2023 [3]. - Despite claims of global sales in over 30 countries and widespread acclaim, the reality of consumer complaints starkly contrasts with the company's marketed image [3].