过去数月，追觅科技的创始人俞浩在微博高举高打，公司多条业务线跟着"万箭齐发"。一时之间，追觅几乎无处不在。 2026年央视马年春晚，追觅旗下"星空计划"概念车Nebula NEXT 01的车模亮相，似曾相识的一幕不禁让人联想，小米SU7系列车模也曾在2024年、2025年春 晚连续现身嘉宾席。 二者其实渊源颇深：据公开资料，追觅科技出身小米生态链，2017年，小米与顺为资本曾联合向其投入1400万元天使轮资金，还为其提供了最早的订单支 持，创始人俞浩也曾公开致谢这份早期助力。此后，小米与顺为资本持续加注，在A轮、B+轮及2021年36亿元的C轮融资中均有现身，IDG、元亿投资等知 名机构也相继入局，为追觅的扩张提供了资本弹药。 不过，追觅的最近一次公开融资，停留在2023年5月那笔金额未披露的C+轮，投资方涵盖明韵资本、红禾资本。去年8月，还有一笔来自华兴丰晔的股权转 让，交易细节同样未公开。 这并不影响追觅大手笔"花钱"。智通财经统计称，仅2026年前两个月，追觅在春晚预热节目冠名、美国超级碗广告投放、企业年会演唱会、CES展会及各类 渠道营销上的总投入，预计就不低于5亿元人民币，不过这一数据并未得到追觅官 ...

来源：北京商报 主业之外，追觅的激进扩张始终伴随着俞浩对外释放的宏大愿景。 北京商报记者丨陶凤 王天逸 过去数月，追觅科技的创始人俞浩在微博高举高打，公司多条业务线跟着"万箭齐发"。一时之间，追觅 几乎无处不在。 2026年央视马年春晚，追觅旗下"星空计划"概念车Nebula NEXT 01的车模亮相，似曾相识的一幕不禁让 人联想，小米SU7系列车模也曾在2024年、2025年春晚连续现身嘉宾席。 二者其实渊源颇深：据公开资料，追觅科技出身小米生态链，2017年，小米与顺为资本曾联合向其投入 1400万元天使轮资金，还为其提供了最早的订单支持，创始人俞浩也曾公开致谢这份早期助力。此后， 小米与顺为资本持续加注，在A轮、B+轮及2021年36亿元的C轮融资中均有现身，IDG、元亿投资等知 名机构也相继入局，为追觅的扩张提供了资本弹药。 不过，追觅的最近一次公开融资，停留在2023年5月那笔金额未披露的C+轮，投资方涵盖明韵资本、红 禾资本。去年8月，还有一笔来自华兴丰晔的股权转让，交易细节同样未公开。 这并不影响追觅大手笔"花钱"。智通财经统计称，仅2026年前两个月，追觅在春晚预热节目冠名、美国 超级碗广告投 ...

Core Insights - The article highlights the rise of the Chasing T60 Ultra vacuum cleaner as a dominant product in the cleaning appliance market, particularly during the Chinese New Year celebrations, showcasing its appeal and effectiveness in modern households [1][9] Industry Overview - The cleaning appliance industry is experiencing a structural growth phase, with vacuum cleaners transitioning from innovative products to essential household items, driven by user education and technological advancements [3][4] - According to GfK data, global sales of vacuum cleaners are projected to increase by 46.6% year-on-year by 2025, with Chinese brands capturing 42.5% of the overseas market share [3][4] Technological Innovation - Chasing has pioneered several industry-first technologies, including dual mechanical arms and foam cleaning, contributing to its leadership in patent applications with over 1,700 filed globally [7][8] - The T60 Ultra model exemplifies these innovations, achieving significant sales success and establishing itself as a top performer in the high-end market segment [7][8] Market Strategy - Chasing's strategy emphasizes localization, adapting products and services to meet regional demands, which enhances brand trust and user experience in international markets [8] - The company has built local operational teams in various countries to ensure product development aligns with local user needs and regulatory requirements [8] Brand Positioning - The appearance of the T60 Ultra on the Spring Festival Gala signifies a shift in consumer perception, positioning vacuum cleaners as essential household infrastructure rather than optional appliances [9][10] - The article asserts that the definition of "high-end" in the cleaning appliance market is now tied to the product's ability to deliver reliable performance in challenging cleaning scenarios [9][10] Competitive Landscape - The competition in the vacuum cleaner industry has evolved from price and parameter-based strategies to a focus on technological depth, user experience, and service reliability [10] - Chasing's success at the Spring Festival Gala marks a clear transition into a standardized era for high-end vacuum cleaners, with the company asserting its authority in defining premium cleaning solutions [10]

Core Insights - The traditional Chinese custom of thorough cleaning before the Spring Festival is evolving with the influence of high-tech home appliances, particularly among the younger generations [1][10] - The market for smart cleaning appliances is experiencing significant growth, with sales data indicating a shift towards technology-driven consumer preferences [1][6] Group 1: Market Trends - By 2026, the consumption of technology-related New Year goods is expected to reach 32.7%, with smart home and health tech products having a high acceptance rate of 89.4% [1] - Sales of window cleaning robots surged by 209%, while floor washing machines and robotic vacuums saw increases of 101% and 59%, respectively, indicating a strong demand for smart cleaning devices [1][6] - The Spring Festival is becoming a critical growth period for cleaning brands, with companies like 洒拖 experiencing a tripling of customer inquiries and significant production increases [3][4] Group 2: Product Innovations - The demand for cleaning appliances is shifting towards more specialized products, with categories like window cleaning robots and mite removal devices gaining popularity [9][10] - 洒拖's window cleaning robot achieved a daily GMV of 17 million yuan during the New Year sales period, accounting for 30% of annual sales [4] - New product innovations, such as the "Magic Cube" robotic vacuum from 友望, are addressing consumer pain points by offering customizable features and improved cleaning efficiency [7][10] Group 3: Consumer Behavior - The trend indicates that consumers are increasingly looking for comprehensive cleaning solutions rather than single-function devices, reflecting a shift in purchasing logic [10][19] - The younger generation, particularly those born in the 90s and 00s, values emotional connection and practicality in their purchases, leading to a rise in demand for pet-friendly cleaning solutions [19][20] - The perception of cleaning appliances is changing, with products like window cleaning robots becoming popular gift options due to their novelty and utility [9][10] Group 4: Competitive Landscape - Brands are adapting to market demands by offering bundled cleaning solutions, with 卡赫 reporting that 35% of their sales come from packaged cleaning sets [17] - The competition is shifting from technical specifications to addressing real consumer pain points, with a focus on practical and affordable solutions [16][24] - Companies like 洒拖 are expanding their market reach globally, leveraging their patented technologies to capture significant market shares in various regions [22][23]

Core Viewpoint - The article discusses the ambitious plans and bold personality of Yu Hao, the founder of Chasing Technology, highlighting his extravagant company culture and aggressive market strategies aimed at achieving significant growth and innovation in the tech industry [6][8][30]. Group 1: Company Background and Leadership - Yu Hao, the founder of Chasing Technology, is known for his extravagant leadership style, including gifting gold to employees and hosting lavish company events [6][9]. - The company has set ambitious goals, including plans to expand its workforce from 20,000 to 200,000 and achieve a trillion-dollar valuation within five years [8][12]. - Chasing Technology has a strong focus on innovation, having developed a high-speed digital motor that outperforms competitors like Dyson [28][30]. Group 2: Market Position and Strategy - Chasing Technology initially gained traction by partnering with Xiaomi, which helped it penetrate the market, but this reliance limited its pricing power and profit margins [31][32]. - The company has since transitioned to developing its own brand, DREAME, and aims to establish itself in high-end markets while maintaining a focus on innovation and quality [32][33]. - By 2025, Chasing Technology is projected to achieve a valuation exceeding 20.5 billion yuan, positioning it among global unicorns [32]. Group 3: Future Aspirations and Industry Impact - Yu Hao has announced plans to diversify into new sectors, including high-end smartphones and commercial aerospace, with a notable interest in the automotive industry [33][49]. - The company aims to redefine its identity by not only competing in existing markets but also by innovating and creating new opportunities, reflecting a broader vision for technological advancement [36][56]. - Yu Hao's approach emphasizes the importance of cross-industry knowledge and adaptability, aiming to build a "universal model" that can thrive across various sectors [36].

Group 1 - The core figure in the tech industry recently is Yu Hao from Zhaomi, who has made headlines with bold statements, including a challenge to Huawei's Yu Chengdong and aspirations to become the world's richest person [1][3] - Yu Hao's invitation to Yu Chengdong to join Zhaomi is framed as a sincere offer, emphasizing the importance of talent and growth opportunities within the company [1][3] Group 2 - Zhaomi Technology, founded in 2017 by Yu Hao, has rapidly established itself in the cleaning appliance market, achieving a 22.5% market share in China, making it the leader in the sector [4] - The company has expanded its product line to include vacuum cleaners, robotic vacuums, and floor washing machines, and holds the number one market share in 22 countries and regions, with a global share of 12.3% [4] - Zhaomi plans to release 30 smart home appliances by 2025, covering categories such as air conditioning and refrigeration, and is also venturing into smartphones, automobiles, astronomical equipment, and humanoid robots [4]

其汽车业务已构建"高性能纯电轿跑+超奢旗舰SUV"双产品矩阵，两款车型均计划于2027年上市，其中超奢旗舰SUV对标劳斯 莱斯库里南，搭载超级底盘等核心配置，全力进军高端新能源汽车市场。而华为在余承东的带领下，已搭建起以鸿蒙智行为核 心的汽车生态，携手问界、智界、享界、尊界、尚界五大品牌形成深度合作联盟，车型矩阵覆盖15万-120万元全价位段，2026 年更是定下百万辆级的销量目标，在智能汽车领域占据重要行业地位。 2月10日，追觅科技创始人兼CEO俞浩在社交平台公开喊话华为常务董事余承东，发出加盟邀请，还承诺为其提供无限制的发 展空间，这一举措迅速引爆网络，成为行业热议话题。余承东作为华为智能汽车业务的核心掌舵人，一手推动华为鸿蒙智行生 态的搭建与发展，在其主导下，华为汽车业务已形成多元布局的成熟体系，此次邀约也因双方所处企业的行业地位引发广泛关 注。 （校对/黄仁贵） 面对网友关于"炒作"的质疑，俞浩回应，强调此次邀约是出于对人才的重视，并非营销噱头，不过目前相关喊话内容已被删 除，华为与余承东方面也未对此作出任何回应。 作为清洁电器领域的新锐企业，追觅科技自2017年成立后发展迅速，打造自有品牌，凭借核 ...

Core Insights - The article highlights the ambitious goals and rapid expansion of Chasing Technology, led by its founder and CEO, Yu Hao, who aims to elevate the company to a valuation of one hundred trillion USD, equating to approximately 23 times Nvidia's market cap [3][4] - Chasing Technology has experienced over six years of revenue growth exceeding 100%, with projections indicating revenues surpassing 40 billion CNY by 2025 [3][5] - The company has diversified its business from cleaning appliances to automotive and other sectors, with a focus on high-end products and innovative technology [5][11] Revenue and Growth - Chasing Technology's revenue for the first half of 2025 is expected to exceed 15 billion CNY, significantly higher than the total revenue of 30 billion CNY in 2024 [3][5] - The company has achieved the highest profit margin in its industry, with a strong cash flow position [3][5] Business Model and Strategy - Chasing Technology operates with a decentralized structure where each Business Unit (BU) functions as an independent entity, allowing for rapid decision-making and resource allocation [9][15] - The company employs a strategy of benchmarking successful products and enhancing them with unique features, which has proven effective in driving sales [10][11] - The focus on high-end markets and the reuse of technology across different product lines distinguishes Chasing Technology from traditional brands [11][24] Employee Engagement and Culture - The company promotes a flat organizational structure that empowers employees, leading to shorter product development cycles compared to traditional manufacturing firms [15][16] - Chasing Technology implements an employee stock ownership plan and offers generous incentives to boost motivation and performance [15][16] Funding and Investment - Chasing Technology has transitioned from being part of the Xiaomi ecosystem to securing significant funding independently, including a record 3.6 billion CNY in Series C financing [19][24] - The establishment of the Sky Factory Venture Fund aims to support new projects within the company and has become a leading venture capital entity in China [23][24] Future Outlook - Yu Hao has announced plans for multiple IPOs of Chasing Technology's subsidiaries starting in late 2026, aiming to replicate the success of its ecosystem [23][24] - The company faces scrutiny regarding its rapid expansion and organizational challenges, drawing comparisons to past tech failures, but maintains a strong belief in its business model and growth potential [24][25]

Core Viewpoint - The founder and CEO of Chasing Technology, Yu Hao, announced an ambitious goal of achieving a valuation of 1 trillion yuan within three years during a recent concert event, signaling aggressive growth ambitions for the company [1][3]. Group 1: Company Overview - Chasing Technology, established in 2017, focuses on high-speed digital motors, intelligent algorithms, and motion control technology, originating from Tsinghua University's largest tech platform, "Sky Factory" [3]. - In 2024, the company sold 3.96 million robotic vacuum cleaners, marking a nearly 60% year-on-year increase, with overseas revenue accounting for 65% and a retail market share of 18.2% in China's online cleaning appliance market [3]. - By the first half of 2025, the company's revenue had already surpassed the total for 2024, with a cumulative patent application of 6,379 and 3,155 patents granted [3]. Group 2: Business Diversification - The company is exploring diversification into the automotive and smartphone sectors, with plans for a high-end supercar and a competitive smartphone aimed at the premium market, although specific strategies are still under development [8]. - There are also emerging discussions about potential ventures in the aviation sector within the company [8]. Group 3: Internal Consensus and Challenges - There appears to be a lack of consensus within the company regarding its diversification strategy, as evidenced by employee backlash against Yu Hao's ambitious claims [9]. - An employee publicly criticized the CEO's previous statements about surpassing major competitors, questioning the feasibility of such goals [11]. - Yu Hao responded to the criticism by clarifying that the trillion-dollar goal is a long-term vision and emphasized the company's profitability over the past six years without burning investor funds [11].

Core Insights - The company aims to achieve a target of 1 trillion yuan in revenue within three years, with a workforce of 200,000 employees [3][4] - The founder advocates for a culture of openness and individuality, contrasting with traditional low-profile business practices [3][4] Historical Background - The company originated from an innovation workshop at Tsinghua University in 2015, focusing on high-speed digital motors for vacuum cleaners [5] - It officially established in 2017 and quickly joined Xiaomi's ecosystem, leveraging its platform for initial market penetration [6] - In 2020, the company shifted to a "de-Xiaomi" strategy, launching its own brand Dreame and establishing smart factories, achieving a breakthrough in high-speed digital motor technology [7] Market Expansion - The company has a clear market expansion strategy, first targeting overseas markets and high-end products before moving to domestic and mass-market segments [8] - By 2018, it began international expansion, employing a precise market strategy rather than a low-price approach [9] - Significant market share achievements include over 35% in Germany for robotic vacuums and being the top-selling brand in Italy for floor washers [10] - During the 2024 Prime Day, sales reached 180 million yuan in Southwest Europe, up 80% year-on-year, and 79.32 million yuan in North America, up 102% [11] - In China, the company holds over 60% market share in the high-end robotic vacuum segment priced above 5,000 yuan [12] Business Diversification - The company has expanded from a single focus on cleaning appliances to a broader ecosystem including smart cleaning, major appliances, smart kitchen devices, personal care, and outdoor equipment [13] Aggressive Expansion Strategy - In 2025, the company announced a shift to "boundaryless" expansion, entering the ultra-luxury electric vehicle market with a model aimed at competing with Bugatti [14] - The founder's vision includes creating the first trillion-dollar ecosystem, which is 20 times the current market value of Nvidia [14] - Financially, the company has shown consistent growth over six years without external capital, maintaining a leading net profit margin in the industry [14] - Projected revenue for 2025 is expected to exceed 15 billion yuan, a 72.2% increase year-on-year, with a net profit of 1.04 billion yuan in the first three quarters [14] Technological and Legal Challenges - The company has filed 6,379 patents globally, with 3,155 granted, focusing on high-speed motors, AI robotics, and visual recognition [16] - It faces challenges with patent infringement lawsuits, with 68 ongoing cases, including 28% related to invention patent infringements [18] IPO Strategy - The company plans a "batch IPO" strategy starting in late 2026, with multiple business units going public across global exchanges [19] - Recent actions include acquiring a controlling stake in a listed company for potential reverse listing [19] - The company is actively promoting its capital strategy, including significant year-end bonuses and partnerships with major events [19]