Core Insights - The article discusses the growing trend of "Kidulting," where adults engage in activities and consume products traditionally associated with children, reflecting a desire for emotional comfort and stress relief [5][15][40]. Group 1: Market Trends - The adult consumer segment in the toy market has been steadily increasing over the past five years, with significant engagement on social media platforms, such as over 16.5 billion views on the topic "Adults Should Play with Toys" on Xiaohongshu [3][4]. - Popular brands like Labubu, Disney, and LEGO are increasingly being embraced by adults, indicating a shift in consumer behavior towards nostalgic and playful products [4][3]. Group 2: Psychological Factors - The phenomenon of Kidulting is linked to adults seeking to reconnect with their inner child as a coping mechanism for stress and anxiety, with 60% of Generation Z stating that toys provide more relaxation than social interactions [10][12]. - Nostalgia plays a crucial role in this trend, as it helps individuals find solace in familiar childhood experiences amidst a world perceived as increasingly unsafe [15][18]. Group 3: Cultural Shifts - The concept of "extended adolescence" is emerging, where young adults delay traditional markers of adulthood, such as marriage and homeownership, due to economic pressures and societal expectations [23][24]. - This cultural shift is a response to the anxiety of being "forced to grow up," leading to a rebellion against conventional adult responsibilities and embracing a more playful lifestyle [27][32].