Group 1 - Google has signed an agreement to invest approximately 145 billion KRW, equivalent to 100 million USD, in the South Korean fashion eyewear brand Gentle Monster [2] - The collaboration aims to develop the first Extended Reality (XR) smart glasses, attracting attention in the fashion industry [2] - Following the investment, Google will hold a 4% stake in Gentle Monster, indicating a strategic move to enhance its presence in the smart glasses market [2] Group 2 - Gentle Monster, founded by Kim Hankook in 2011, is known for its avant-garde frame designs and has gained popularity among Generation Z consumers and global celebrities [2] - The smart glasses category is currently in a challenging position compared to smartwatches, which have integrated health monitoring, payment, and communication features, making them more appealing for daily use [3] - The future success of smart glasses will depend on clearer use cases and higher frequency of consumer habits, with a need to bridge fashion and technology [3]