扫地机品类渗透率提升

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中信建投:大疆入场扫地机行业 继续看好清洁电器品类渗透率提升与业内龙头的成长性
Zhi Tong Cai Jing· 2025-08-10 13:30
Group 1 - DJI has officially entered the robotic vacuum cleaner market with the launch of the ROMO series, featuring a transparent design that highlights its technological aesthetics [1][2] - The ROMO series is positioned in the high-end market, with hardware quality matching leading brands, but at a higher price point compared to industry flagship models [2][4] - The dual-camera and three-laser radar combination provides high obstacle avoidance precision, but the algorithm and chip performance require further refinement [3] Group 2 - The market analysis indicates that DJI is expected to capture a certain share in the high-end segment, particularly in the 5000+ price range, while traditional brands still dominate the mid to low-end markets [4] - DJI's entry is seen as a significant endorsement for the robotic vacuum category, which is transitioning from an early market to a mass market, potentially enhancing consumer education and market expansion [5]