Group 1 - The core viewpoint of the article highlights the strong financial performance of Mixue Group in the first half of 2025, with significant year-on-year growth in revenue, gross profit, and net profit [1] - Mixue Group achieved a revenue of 14.87 billion yuan, representing a 39.3% increase year-on-year [1] - The gross profit reached 4.71 billion yuan, showing a growth of 38.3% compared to the previous year [1] - The net profit for the period was 2.72 billion yuan, reflecting a 44.1% increase year-on-year [1] Group 2 - As of June 30, 2025, Mixue Group expanded its global store count to 53,014, adding 9,796 new stores compared to the same period last year [1] - The company has increased its presence in lower-tier cities, with 27,804 stores located in tier-three and below cities, accounting for 57.6% of its domestic store network [1] - Mixue Group opened its first store in Kazakhstan in April and its first overseas store in Malaysia in August [1] Group 3 - In terms of supply chain development, Mixue Group established 29 warehouses in China as of June 30, 2025, with two new warehouses added since the previous year [2] - The distribution network covers 33 provincial-level administrative regions in China and extends to four overseas countries [2] - The company has set up over 20 standardized planting bases in key raw material production areas, benefiting approximately 144,000 fruit farmers [2] Group 4 - Mixue Group's flagship store in Zhengzhou opened earlier this year, serving as a model for brand display, consumer experience, and cultural dissemination [1] - The flagship store attracted over 240,000 visitors during the May Day holiday [1] - The company launched a multilingual version of the animated series "Snow King Arrives" in May, available in English, French, and Portuguese [1] Group 5 - Mixue Group is testing and promoting smart dispensing machines across its stores, with over 5,600 locations equipped as of June 30, 2025, to reduce food safety risks [1] - The company has participated in the "1㎡ Public Bookcase" charity project, which has reached 85 of its stores [2] - Mixue Group has helped complete playground installations for 42 schools, an increase of 23 schools since September 30, 2024 [2]