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创维2025年中报:穿越周期的「双轮驱动」样本
Xin Lang Ke Ji· 2025-09-01 14:50
Core Insights - The article highlights how Skyworth Group achieved a remarkable mid-year performance with a revenue of 36.264 billion yuan, representing a year-on-year growth of 20.3%, positioning itself as a model for growth in the manufacturing sector amidst a challenging market environment [2][3]. Revenue Breakdown - The company's revenue is segmented, with 13.801 billion yuan coming from its new energy business, which saw an impressive growth rate of nearly 54% despite the overall photovoltaic industry facing challenges due to falling silicon prices [5]. - The home appliance segment generated 17 billion yuan, transitioning from hardware sales to a comprehensive ecosystem that includes data operations and value-added services [7]. Innovation and R&D - Skyworth invested 1 billion yuan in R&D during the first half of 2025, focusing on AI algorithms, energy storage, and vehicle display technologies, which is only 2.8% of its revenue but is crucial for future growth [13]. - The company has digitized its entire process from demand insight to after-sales service, transforming R&D into a central hub that connects its new energy, home appliance, and automotive display businesses [13]. Future Outlook - The company has successfully transitioned from a traditional home appliance manufacturer to a green energy operator and AI terminal platform, leveraging new energy to create significant growth opportunities and using global expansion to mitigate market fluctuations [15]. - The narrative for the next decade will focus on maximizing the value of green energy, appliances, and data within a global digital-energy cycle, marking a shift in the company's strategic direction [16].