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广汽+华为全新品牌“启境”近期发布?广汽:未有官宣消息
Nan Fang Du Shi Bao· 2025-09-17 04:18
Core Insights - GAC Group and Huawei are collaborating to launch a new automotive brand named "Qijing," which is expected to be officially announced soon [1][4][5] - The partnership has accelerated since GAC's new chairman Feng Xingya visited Huawei's chairman Ren Zhengfei, indicating a strong commitment to the collaboration [1][4] Company Developments - The city recruitment plan for Qijing has commenced, targeting 40 cities including major urban centers like Guangzhou, Shenzhen, Beijing, and Shanghai, covering five major regions in China [4] - GAC has registered several trademarks for the new brand, including "Guangwei," "Qijing," "Zhijing," and "Yuanfang" [4] - The Qijing brand will utilize a new division of labor where Huawei defines the products and GAC handles manufacturing and supply chain [4][5] Product Information - The first model under the Qijing brand is planned for launch in 2026, featuring both pure electric and range-extended versions [4] - The initial offering will be a mid-to-large luxury sedan, followed by a mid-to-large SUV, both positioned in the high-end market around 300,000 yuan [4] - Qijing vehicles will incorporate Huawei's advanced intelligent technology and GAC's manufacturing quality, aiming to establish a "technology supplier + main manufacturer" model [4][5]