Core Viewpoint - The company reported a revenue of 619 million RMB for the six months ending June 30, 2025, representing a year-on-year increase of 9.8%, despite facing challenges in the macroeconomic environment and industry fluctuations [1] Financial Performance - Revenue from continuing operations reached 619 million RMB, up 9.8% year-on-year [1] - Gross profit was 271 million RMB, with a net profit of approximately 55.4 million RMB, reflecting a decline of about 37.4% compared to the previous year [1] - Basic earnings per share were 4.24 cents [1] Business Segments - The new media services segment generated approximately 620 million RMB in revenue, marking a 9.8% increase year-on-year, driven by the growth of matrix live streaming and multi-platform deployment [1] - The decline in net profit was primarily due to increased costs associated with platform traffic acquisition and ongoing investments in the "Friend Cloud" intelligent system [1] Strategic Response - The company is enhancing the competitiveness of its matrix live streaming content and expanding its vertical business through multiple channels [1] - Internal resource integration is being deepened, with a focus on optimizing operational efficiency through automation tools and controlling unnecessary expenditures [1] - Management aims to maintain a dual strategy of technology-driven and refined operations to innovate and seize structural opportunities amid industry reshaping [1]