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日赚1.1亿营收超越特斯拉 比亚迪的技术、市场与野心三重奏
Core Viewpoint - BYD has achieved remarkable financial performance in 2024, surpassing both Audi and Tesla in revenue, with a strong focus on technology, market expansion, and ambitious growth plans [3][6][10]. Financial Performance - In 2024, BYD's global sales reached 4.27 million units, a year-on-year increase of 41% [3][10]. - The company reported a revenue of 777.1 billion yuan, up 29.02% year-on-year, with automotive-related revenue accounting for 617.38 billion yuan, representing 79.45% of total revenue [3][6]. - BYD's total profit reached 49.68 billion yuan, a 33.3% increase, with a net profit attributable to shareholders of 40.25 billion yuan, up 34% [6][10]. Market Position - BYD's revenue has surpassed that of Audi and Tesla, with Audi's revenue at approximately 509.4 billion yuan and Tesla's at about 710.7 billion yuan [6][10]. - The company's gross margin for automotive business stood at 21.02%, higher than competitors like Li Auto and Tesla [6][10]. Dividend and Cash Reserves - BYD announced a cash dividend plan, distributing 39.74 yuan per 10 shares, totaling approximately 12.08 billion yuan [7][10]. - The company's cash reserves reached a historical high of 154.94 billion yuan [26]. International Expansion - BYD's overseas sales reached 417,000 units in 2024, a 71.8% increase, contributing to 28.55% of total revenue [15][18]. - The company plans to establish factories in Southeast Asia and Brazil to enhance local production capabilities [16][18]. R&D Investment - BYD's R&D expenditure in 2024 was 54.16 billion yuan, a 35.68% increase, significantly higher than competitors like Geely and Li Auto [20][21]. - The company employs 120,000 R&D personnel, reflecting an 18.24% growth, which supports its technological advancements [21][22]. Strategic Goals - BYD aims to achieve an annual sales target of 10 million vehicles by 2028, with 5 million expected from overseas markets [18][19]. - The company is focused on transitioning from a "cost-effective" to a "technology premium" model, emphasizing high-end brands like Tengshi and Yangwang [12][13].