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蔚来创始人李斌:四季度盈利必须实现!是靠多卖车实现盈利,而不是仅靠砍费用去实现盈利,不能竭泽而渔
Sou Hu Cai Jing· 2025-10-20 04:13
Core Viewpoint - The CEO of NIO, Li Bin, emphasized that achieving profitability in Q4 is essential for the company's long-term sustainable development, highlighting it as a measure of operational efficiency and management capability [2] Group 1: Profitability Goals - Li Bin stated that achieving profitability in Q4 is a must for the company, serving as a critical benchmark for the team's performance [2] - The focus on Q4 profitability is not for external validation but is fundamental for the company's sustainable growth [2] Group 2: Key Strategies for Profitability - Li Bin outlined three key strategies to achieve profitability: enhancing marketing for key models, ensuring supply chain stability and cost reduction, and timely delivery of high-quality software versions [2] - He stressed that profitability should come from increased vehicle sales rather than merely cutting costs, indicating a need for a balanced approach to resource management [2] Group 3: Understanding CBU - Li Bin clarified that the CBU (Complete Built Unit) is misunderstood as a cost-cutting measure; instead, it aims to improve efficiency, output, and return rates [2] - He emphasized the importance of understanding the relationship between investment and output, stating that if managed well, the company would not face cash shortages [2]