Core Viewpoint - The article emphasizes the importance of investment factors in selecting stocks and constructing investment strategies, highlighting that understanding these factors can lead to better investment decisions and potential returns [2][20]. Investment Factors Overview - The article introduces eight commonly used investment factors, each with distinct principles, applicable market conditions, and associated risks, which can help investors optimize their investment strategies [4][16]. Factor Summaries 1. Market Capitalization Factor - Focuses on the impact of stock size on returns, with large-cap stocks generally being more stable but less elastic, while small-cap stocks offer higher growth potential but come with increased risk [5][6]. 2. Value Factor - Concentrates on the discrepancy between a company's intrinsic value and market price, aiming to identify undervalued stocks for potential gains when market sentiment improves [8]. 3. Growth Factor - Evaluates a company's earnings growth and future potential, typically performing well in favorable economic conditions but facing higher risks during downturns [9]. 4. Low Volatility Factor - Selects stocks with stable prices and low volatility, providing better risk-adjusted returns, especially during market downturns [11]. 5. Dividend Factor - Targets stocks with stable dividends and high yield, offering defensive characteristics in volatile markets but may lag in strong bull markets [12]. 6. Quality Factor - Based on financial and operational metrics to identify high-quality companies, which may face valuation risks during periods of high market risk appetite [13]. 7. Momentum Factor - Utilizes the trend-following theory, capitalizing on stocks that have shown strong past performance, though it may struggle in volatile markets [14]. 8. Reversal Factor - Exploits price reversal opportunities, performing well in choppy or bearish markets but underperforming in strong trends [15]. Factor Usage Considerations - Investors should choose factors that align with their risk tolerance and investment goals, combining multiple factors to enhance returns while being mindful of market conditions [17][18][19].