Core Insights - The overall demand for natural diamonds is steadily and moderately recovering, with significant growth in the import volume of diamonds in China [2][8] - There is a clear price differentiation in the diamond market, with larger carat diamonds seeing price stability while smaller carat diamonds are experiencing price declines [1][3] - The long-term outlook for natural diamond prices is positive, with an expected annual growth of 3%-5% over the next decade, particularly for investment-grade diamonds [2][6] Market Trends - In the first eight months of this year, the value of natural diamond imports through the Shanghai Diamond Exchange reached 2.35 billion yuan, a year-on-year increase of 41.5% [1] - The import volume of 1-2 carat diamonds increased by 127% year-on-year, with 35% of these diamonds being used for investment purposes [1] - The price report from Rapaport indicates significant price drops for 0.30 and 0.50 carat diamonds, while 3.00 carat diamonds saw a slight price increase [1] Consumer Behavior - The target consumer group for diamonds is increasingly seeking personalized expression and social sharing, with a preference for unique designs and emotional symbolism [9] - Millennials and Generation Z consumers are placing greater importance on the emotional value, social, and environmental responsibility of products [9][10] - There is a growing trend of consumers purchasing diamonds for various occasions beyond weddings, such as anniversaries and personal rewards [5][9] Marketing Strategies - The Shanghai Diamond Exchange has been enhancing the influence of natural diamonds through online and offline channels, targeting platforms popular with Generation Z [10] - Collaborations with influencers and thematic activities have been employed to convey the value of natural diamonds to consumers [10] - The appointment of a celebrity ambassador has attracted significant attention from younger demographics, emphasizing the importance of lifestyle and personalized emotional expression [10]