本报讯 （李春莲）近日，在天然钻石市场回暖的大背景下，上海钻石交易所携手天然钻石协会于上海举办"天然钻石媒体 沙龙分享会"。活动以"把握天然钻石价值回升的关键窗口期"为主题，透过数据解析天然钻石的金融韧性，并探讨其作为"情感 硬通货"的独特价值。 本次活动汇聚多家主流媒体与行业意见领袖，旨在把握天然钻石价格回升与消费心理转变所带来的机遇，深入剖析市场趋 势、投资潜力及情感与文化价值在当代消费环境中的深远影响。 在本次沙龙分享会上，天然钻石协会商业零售总监张昂深度剖析了天然钻石的"稀缺性"对投资价值的长期影响。张昂表 示："全球已勘探的七千余个岩管中，真正具备开采价值的不足百分之一，年产量更是以健身球或篮球的体积来衡量。这样的 形成条件与稀缺程度，使天然钻石不仅具备收藏与传承的价值，更成为高端资产中不可复制的象征。拥有一颗天然钻石，就是 拥有一件与地球几乎同龄的隽永瑰宝。" 随后，上海钻石交易所市场拓展部经理徐熙分享并解读了2025年天然钻石交易数据。报告显示，2025年1—7月，通过钻交 所海关报关的一般贸易项下成品钻进口总额同比增长43.5%。徐熙表示："这一趋势不仅反映出全球市场需求的回升，也折射出 国内 ...

Core Viewpoint - The diamond industry is experiencing a temporary decline in prices and sales, but long-term trends indicate a steady increase in diamond prices due to limited natural diamond reserves [4][5][8]. Group 1: Price Trends - Natural diamond rough prices have increased by 37% since 2007, with an average annual growth rate of about 3% for finished diamonds over the past 35 years [3][4]. - The global diamond market saw a significant price increase of 40% between 2021 and 2022, followed by a price correction due to high inventory levels in the Indian cutting industry and increased financing costs [4][5]. - Investment-grade diamonds, particularly those over 5 carats, have been less affected by recent price declines, making them attractive to potential investors [8]. Group 2: Supply and Demand - The annual production of diamonds has been declining, from 160-180 million carats in the early 21st century to an estimated 110 million carats by 2024 [5]. - The diamond market is expected to recover, with a projected increase in diamond imports in China, which is the largest jewelry market, accounting for 35% of global jewelry consumption [8]. Group 3: Future Outlook - The diamond price index is expected to grow by 3%-5% annually over the next decade, with stronger growth anticipated after 2027 [8]. - Data from the Shanghai Diamond Exchange indicates a significant increase in diamond imports in the first half of 2025, reflecting a rebound in global market demand [8].

从长远来看，钻石价格往往会稳步增长。 钻石恒久远，一颗永流传。这句当年脍炙人口的广告词在许多人心中已成为经典，钻石也成为不少人在结婚时的必选品之一。 在消费者眼中，钻石也许是代表爱情。行业人士则认为，从长期来看，钻石依旧是一个长期抗通胀、保值能力强的品类。 在上海钻石交易所、天然钻石协会20日共同举办的一个行业报告会上，相关行业人士分享了一组数据：天然钻石原石价格自2007年以来已经上涨了37%。而 过去35年里，天然钻石成品钻石的价格年均增长率约为3%。 但在过去两年里，全球钻石无论是价格还是销量上都有所下滑。 相关负责人解释称，下降是相对的，因为全球钻石产品的价格在2021-2022年间曾大幅上涨40%。但随后因印度切割行业库存高企，以及该市场板块营运资 本融资成本的多倍增长，价格出现了阶段性回调。在库存储备量居高不下的同时，用于切割的毛坯钻采购量减少，这些因素都对钻石产品的价格产生了影 响。 行业人士认为，从长远来看，钻石价格往往会稳步增长。这一趋势是基于有限的天然钻石储量。上海钻石交易所发布钻石投资潜力概览显示，近几十年来， 因现有储量枯竭和几乎完全没有发现大型矿藏，钻石年产量一直在持续下降：从21世 ...

新华社郑州8月15日电 题：99克拉进口钻石只要22元？——部分电商平台假钻石泛滥现象调查 新华社"新华视点"记者孙清清、刘振坤、卫子轩 2克拉培育钻石戒指仅卖153元、99克拉进口钻石仅卖22元……打开一些电商平台，可以搜索到琳琅满目、图片精美并带有鉴定证书的钻石饰 品，价位从几十元到上百元不等，与实体店动辄上万元的钻石形成鲜明反差。 电商平台上销售的"白菜价"钻石，是真的吗？对此，"新华视点"记者进行了调查。 电商平台充斥"白菜价"钻石 河南郑州市民郑先生最近遇到一件糟心事：他在某电商平台上网购了一个5克拉的培育钻石戒指，准备在婚礼上使用；但检测发现，所谓的 培育钻石竟是合成立方氧化锆。 郑先生的遭遇并非个例。记者查询发现，不少人在网上发布过买培育钻石被骗的经历。 记者在电商平台输入"培育钻石"，便会跳出大量打着"培育钻石"标签的销售链接，如"1克拉143元 送IGI证书高档礼盒""2克拉154元 送培育钻 专配IGI宝石证书"；每克拉从几十元到上百元不等，与实体店动辄上万元的钻石相比，堪称"白菜价"。 记者梳理发现，一些售卖所谓"培育钻石"的商家交易量惊人，很多高达数万单。在某店铺，其一个交易页面就显示 ...

Core Viewpoint - The natural diamond industry is at a historic turning point due to technological advancements, changing consumer demographics, and market dynamics [1][3][5] Group 1: Market Dynamics - Technological innovations, particularly in lab-grown diamonds, are exerting significant pressure on the natural diamond market by offering price advantages [3][5] - The revival of the gold market is intensifying competition against natural diamonds, with gold jewelry gaining market share in wedding and everyday consumption scenarios [3][5] - The natural diamond market is experiencing structural differentiation, with the high-end market showing resilience driven by high-net-worth individuals' demand for scarcity and emotional value [5][7] Group 2: Consumer Behavior - The generational shift in consumer behavior, particularly among Gen Z, emphasizes sustainability, personalization, and brand values, prompting the natural diamond industry to reassess its value proposition [3][5] - Increased price sensitivity among consumers is leading to cautious spending on non-essential items, resulting in a decline in retail prices for natural diamonds in China [5][7] Group 3: Industry Response - The natural diamond industry is responding to efficiency challenges through technological innovation, enhancing mining, processing, and marketing efficiencies to reduce costs and improve competitiveness [7] - Emotional storytelling is being leveraged to strengthen brand value, connecting more deeply with consumers through the cultural narratives and emotional significance of natural diamonds [7] - The industry is advocating for sustainable development to rebuild consumer trust and promote a more environmentally friendly and sustainable direction [7] Group 4: Future Outlook - The natural diamond industry will face a clash between the "myth of scarcity" and "consumer rationality" over the next three years, with dynamic adjustments in supply-demand relationships and pricing systems [7] - Large carat and high clarity diamonds are expected to maintain stable prices due to supply constraints, while smaller carat diamonds may experience price volatility influenced by market factors [7] - The industry must adapt to changing consumer demands and implement targeted marketing strategies to remain resilient and achieve sustainable growth in a volatile market [7]

Core Insights - The decline of De Beers, once a dominant force in the diamond industry, is evident as it faces unprecedented challenges, including a record inventory of $2 billion (approximately 14.6 billion RMB) of unsold rough diamonds, the highest since the 2008 financial crisis [1] - De Beers' attempt to shift all rough diamond sales to an auction model was met with resistance from 50 certified dealers, leading to a projected loss of $2.5 million in 2024, a 65% drop in profit compared to the previous year [1] - Major mines are reducing production, with a forecasted one-third cut in output by 2025, indicating that the decline of De Beers is far from over [1] Industry Disruption - The rise of Chinese technology, particularly in the small county of Zhecheng, is disrupting the global diamond industry with lab-grown diamonds that offer superior quality at lower prices, rapidly gaining popularity on e-commerce platforms [3] - Domestic brands like "Zheguang" are emerging, achieving monthly sales of millions, allowing consumers to purchase high-quality lab-grown diamonds at a fraction of the cost of natural diamonds [3] - The technological advantages of lab-grown diamonds are significant, with "Zheguang" achieving 95% of its diamonds at D-F color grades, surpassing the typical H-J grades of natural diamonds [4] Consumer Behavior Shift - Young consumers are increasingly opting for lab-grown diamonds, as evidenced by social media comparisons showcasing the superior appearance of these diamonds at lower prices [6] - De Beers' attempts to market its lab-grown diamond brand, Lightbox, as "affordable jewelry" have failed, with "Zheguang" selling similar products at much lower prices and achieving significantly higher sales [8] - The diamond industry is witnessing a shift in consumer preferences, with 60% of customers now choosing Chinese lab-grown diamonds, further eroding the market share of traditional natural diamonds [9] Market Dynamics - The diamond testing industry is adapting to the changing landscape, with reports now suggesting that natural diamonds should be liquidated quickly due to declining prices [9] - De Beers is facing operational challenges, including layoffs and protests from miners, as well as competition from local brands in various markets [8] - The expansion of lab-grown diamond production facilities in China signifies a robust growth trajectory for this sector, marking the decline of De Beers' long-standing market dominance [9]

Group 1 - The article discusses the rise and fall of Li Houlin's diamond empire, which was once compared to the "Liu Luanxiong of Mainland China" but has now faced bankruptcy and significant debt [1][3] - Li Houlin opened the first "I Do" diamond store in Beijing in 1999, capitalizing on the booming jewelry retail market in China, which was nearing 500 billion yuan in the early 2000s [3] - The "I Do" brand gained popularity through celebrity endorsements and extensive advertising, becoming a leading choice for wedding rings [3] Group 2 - The decline of "I Do" reflects broader changes in the diamond industry, particularly due to the rapid development of synthetic diamond technology in China [5] - Major players in the natural diamond market, such as De Beers, have also faced significant revenue declines, with De Beers reporting a 21% drop in revenue in the first half of the year [5] - The concept of "scarcity" in natural diamonds, heavily marketed by companies like De Beers, is being challenged by the reality that global diamond reserves exceed one trillion carats [5] Group 3 - The emergence of cultivated diamonds, particularly from Henan, offers a competitive price advantage, with prices being one-tenth of natural diamonds, and a production time of just seven days for one carat [8] - Western diamond giants are concerned about the impact of Chinese-manufactured diamonds on the market, attempting to undermine their credibility by claiming they cannot compete in the high-end market [8] - New brands like "Zheguang" have quickly gained traction in online marketplaces, achieving sales of several million yuan within three months [8] Group 4 - The U.S. Federal Trade Commission's 2018 revision of diamond definitions has leveled the playing field between natural and cultivated diamonds, further legitimizing the latter [10] - Consumer sentiment is shifting, with buyers like Ms. Zhang expressing regret over past purchases of natural diamonds, now favoring larger and more affordable cultivated options [10] - The rise of cultivated diamond technology is expected to bring new vitality and transformation to the diamond industry, creating more commercial value and development opportunities [12]

Core Insights - De Beers has announced a complete halt in the production of lab-grown diamonds, aiming to return to the "authenticity of natural diamonds" to recover market share, but this move appears to be overshadowed by the rise of lab-grown diamonds from Zhecheng County, China [1][3] - The natural diamond inventory of De Beers has reached $2 billion by 2024, with a 21% year-on-year revenue decline in the first half of the year, indicating a more severe situation than during the 2008 financial crisis [3] - The Federal Trade Commission (FTC) in the U.S. recognized lab-grown diamonds as real diamonds in 2018, which has significantly boosted their popularity and led to a decline in the perception of natural diamonds [3][8] Market Dynamics - Zhecheng County has produced 6 million carats of lab-grown diamonds, leading to a significant impact on the market, with lab-grown diamonds priced at only 10% of natural diamonds, promoting the concept of "diamond freedom" [3][6] - The trend shows that 78% of Generation Z consumers believe that paying a premium for natural diamonds is not worth it, challenging the traditional marketing narratives of brands like De Beers [8] - Lab-grown diamond orders priced over 500,000 yuan have surged by 420% in 2024, with 80% of buyers having prior experience purchasing natural diamonds [5] Competitive Landscape - De Beers has attempted to counteract the market pressure by adjusting prices twice a year, with reductions of up to 80%, but still struggles with declining revenues [6][11] - Zhecheng's companies have innovated by offering "memorial diamonds," incorporating personal DNA information into the diamond-making process, which has resonated with consumers [6] - The competitive advantage of Zhecheng's lab-grown diamonds lies in their significant price difference compared to De Beers, with similar quality products priced at a fraction of the cost [8][9] Consumer Behavior - High-net-worth individuals from major cities in China are increasingly opting for lab-grown diamonds due to their cost-effectiveness and quality, contributing to 90% of Zhecheng's order performance [5][9] - Despite De Beers' recent efforts to promote lab-grown diamonds with the slogan "Shine Bright Spend Less," the long-term impact on consumer sentiment remains uncertain [11]

Core Viewpoint - The diamond industry is facing a "perfect storm" due to a combination of high import tariffs, weak global demand, and competition from lab-grown diamonds, pushing it to the brink of crisis [1][2]. Group 1: Tariff Impact - The diamond industry is heavily reliant on a complex supply chain, with over half of the polished diamond demand coming from the U.S., making the new tariffs particularly damaging [1][2]. - The industry is currently awaiting the outcome after a 90-day tariff suspension period, as players search for a new equilibrium amidst plummeting prices [1]. Group 2: Supply Chain Challenges - Diamonds typically traverse multiple borders before reaching U.S. retailers, making the industry vulnerable to trade disruptions [2]. - The industry is advocating for diamonds to be exempt from tariffs, similar to other raw materials like gold and copper [2]. Group 3: Competition from Lab-Grown Diamonds - Lab-grown diamonds, which are chemically identical to natural diamonds but priced 80% lower, represent the most significant disruption to the industry [3]. - A study indicated that over half of U.S. couples surveyed last year chose lab-grown diamonds for their engagement rings, highlighting a shift in consumer preferences [3]. Group 4: Price Dynamics - Since peaking in March 2022, natural diamond prices have dropped nearly 60% due to poor macroeconomic conditions and increased competition from lab-grown alternatives [4]. - Analysts suggest that the market is nearing a stabilization point between lab-grown and natural diamonds, as the price difference creates a clear distinction for consumers [4].

Core Insights - The diamond market is experiencing a significant downturn, contrasting with the rising prices of gold jewelry, as diamond prices continue to decline globally despite a brief increase in early 2023 [1][4][10] - De Beers Group announced the closure of its lab-grown diamond brand Lightbox and is considering divesting its diamond business due to declining performance across key financial metrics [4][6] - Consumer preferences are shifting towards lab-grown diamonds, which are significantly cheaper and meet the demand for personalized products, undermining the traditional value narrative of natural diamonds [7][8][10] Market Trends - Global natural diamond prices have shown a year-on-year decline, with specific price indices reflecting decreases of up to 20% for larger carat sizes [3][6] - The lab-grown diamond market is growing rapidly, accounting for 20% of the global diamond jewelry sales, with prices being approximately one-twentieth of natural diamonds [8][10] - Traditional jewelry brands are adjusting their strategies, with some like Chow Tai Fook optimizing their store formats while others like DR are shifting focus away from the traditional "love binding" narrative [9][10] Consumer Behavior - There is a noticeable decline in the foot traffic and sales of diamond jewelry, with consumers becoming more pragmatic and value-conscious in their purchasing decisions [5][6] - The younger generation is increasingly favoring lab-grown diamonds for their affordability and aesthetic appeal, leading to a reevaluation of the emotional value traditionally associated with natural diamonds [7][8] - The wedding market, a core driver of diamond sales, is also under pressure due to declining marriage rates, further impacting diamond consumption [6][10] Industry Challenges - The diamond industry is facing a dual challenge from both the rise of lab-grown diamonds and changing consumer attitudes towards luxury and value [10] - Continuous price wars in the lab-grown diamond sector are affecting profit margins, with significant price reductions observed in recent years [10] - The need for a redefined value proposition in the diamond market is becoming increasingly urgent as consumer preferences evolve [10]