Workflow
抗皱抗衰老
icon
Search documents
2024年护肤成分总结与2025年趋势洞察报告-魔镜洞察
Sou Hu Cai Jing· 2025-04-01 12:36
Group 1 - The online beauty skincare market has reached a sales volume of 316.5 billion yuan, with a year-on-year growth of 5.7%, although the average price has declined [1][8][11] - Facial care sets and serums are performing well, while men's skincare is rapidly growing; however, masks and creams have seen a decline [1][11][14] - The demand for anti-aging products is prominent, with mainstream ingredients like peptides and plant-based components such as ginseng and astragalus showing significant growth [1][2][20] Group 2 - Ginseng-related products have a market size of 11.6 billion yuan, with notable sales during promotional periods, primarily in facial care sets [2][30][31] - Astragalus products have a market size of 2.3 billion yuan, with significant growth in the second half of the year, focusing on creams and lotions [2][30] - Although the market for artemisia is small, it has shown impressive year-on-year growth, mainly in serums and creams, with a target audience aged 21-30 [2][30] Group 3 - The anti-aging market is expected to have a broad outlook in 2025, becoming a key factor for consumers when choosing skincare products [2] - Natural plant ingredients are gaining traction due to environmental concerns and consumer demand, leading to continuous innovation in extraction, formulation, and processes [2][20] - The integration of various natural plant extracts is a primary selling point for many products, with brands focusing on anti-aging claims [2][37]