Core Viewpoint - The discount retail chain Haotemai is facing challenges with store closures in major cities and a slowdown in new franchise openings, indicating potential operational difficulties and increased competition in the discount snack market [2][4][11]. Group 1: Store Operations and Expansion - Haotemai has been reported to close stores in key urban areas such as Guangzhou, Changsha, Hangzhou, and Beijing, with a significant reduction in planned new store openings for 2025 [2]. - The company claims that the overall store closure rate remains below 5%, and the closures are part of a strategic decision rather than a halt in franchise opportunities [4]. - As of December 2023, Haotemai has approximately 954 stores, showing a marked slowdown in growth compared to previous years [8]. Group 2: Competitive Landscape - The discount snack sector is becoming increasingly competitive, with major players like Meituan, JD.com, and Hema entering the market, putting pressure on Haotemai's pricing and market share [8][11]. - Many of Haotemai's products are reported to have prices comparable to regular supermarkets, diminishing its competitive edge [11]. Group 3: Product Quality and Consumer Feedback - There have been numerous consumer complaints regarding product quality, including issues with expired or moldy snacks, which could harm the brand's reputation [14]. - The company has been expanding its product categories, particularly in beauty products, with the SKU proportion increasing from 10% to 14% and revenue share from 11% to 15% from 2020 to 2024 [18]. Group 4: New Business Ventures - Haotemai has ventured into the warehouse discount sector, opening its first super warehouse in Nanjing, which offers a wider range of products beyond snacks [19].