Core Points - Apple has reached an agreement with Tencent regarding the revenue share for mini-games and mini-programs, reducing the in-app purchase commission to 15% from the standard 30% [2][3] - The Mini App Partner Program aims to support developers hosting mini-programs, enhancing their business and sales reach within the App Store [3] - Tencent has expressed willingness to integrate this service, indicating a collaborative effort to build a healthy ecosystem [4] Revenue Share Details - The new commission rate of 15% applies to eligible in-app purchases within mini-programs, significantly lower than the typical 30% rate [3] - Prior to this, there was no clear revenue-sharing policy for in-app purchases of mini-programs on iOS [3] - The program requires participating apps to support specific App Store technologies to ensure a safe and smooth experience for users of all ages [3] Market Impact - The new policy is expected to increase the number of iOS users engaging with mini-programs, as previous payment methods were inconvenient [5] - The domestic mini-game market has seen substantial growth, with revenues reaching 20 billion yuan in 2023, a 300% increase from previous years [5] - The market is projected to continue its growth trajectory, with total revenue expected to reach 39.836 billion yuan in 2024, reflecting a year-on-year increase of 99.18% [5]