Report Industry Investment Rating - Not provided in the content Core Viewpoints of the Report - Since its premiere on September 26, 2025, "The Comedians' Wonderful Night 2" has witnessed an explosive growth in social media popularity, especially on Douyin and Weibo [3]. - The audience's emotional inclination towards the show is polarized, with both strong love and support, as well as rational criticism and concerns [3]. - In terms of brand collaboration, various brands have effectively utilized the show's influence for brand promotion through different forms of cooperation [3]. Summary by Relevant Catalogs 1. Subject Introduction - "The Comedians' Wonderful Night 2" is a comedy competition variety show jointly produced by Tencent Video and Mew Media, targeting young people and office workers interested in comedy [4]. - The show features guests like Ma Dong, Hu Xianxu, and others, and has made adjustments to its competition system, abandoning the point - scoring system [4]. 2. Social Media Overall Performance Analysis 2.1 Social Media Trend Analysis - Pre - launch period (June - August 2025): There were small peaks in June on Weibo, Douyin, and the grass - planting platform due to the official announcement of the show's return, followed by a decline in July and August [9][10]. - Initial broadcast and popularity explosion period (September - October 2025): All platforms saw an explosive increase in volume and interaction after the show premiered on September 26, with the peak in October [10]. - Sustained high - heat period (November 2025): Weibo volume reached a new high, while Douyin interaction volume slightly decreased, but the overall popularity remained high [10]. - Show finale period (December 2025, partial data): The popularity declined but remained at a relatively high level, with Weibo interaction volume even higher than in November [10]. 2.2 Social Media Channel Volume Comparison - Weibo is the main platform for information dissemination and discussion, accounting for 80.84% of the social media volume, while Douyin is the main source of interaction, accounting for 86.88% of the interaction volume [13]. 2.3 Social Media Emotional Trend Analysis - The social media sentiment towards the show is mainly neutral, followed by positive emotions, and negative emotions, although with a small proportion, have a higher content depth [14][18]. 2.4 Social Media Keyword Clustering Analysis - The core topics of audience discussion focus on specific show works, comedians and their teams, show competition system and evaluation, and brand collaboration [20][22]. 3. Core Events Analysis 3.1 Core Event One: Show Premiere (September 26, 2025) - The premiere had a significant initial impact on the show's social media popularity, with an explosive increase in volume and interaction on all platforms [23]. 3.2 Core Event Two: Hit Sketch "Skill Gomoku" - The sketch, with its "abstract comedy" style and easy - to - learn core gags, became the core engine for the social media popularity explosion, driven by KOL and star promotion [24][25][27]. 4. Brand Collaboration Case Analysis 4.1 Case One: Meituan Group - Buying (Exclusive Sponsor) - Meituan Group - Buying achieved effective brand implantation through innovative voice - over and content embedding, and its hot - meme advertising also received a positive response [32][33]. 4.2 Case Two: Anmuxi (Co - Sponsor/Artist Cooperation) - Anmuxi adopted a marketing strategy of in - depth co - creation with the show content and stars, achieving "advertising - free" brand implantation [33][35]. 4.3 Case Three: Yili (Hot - Meme Leveraging Marketing) - Yili quickly captured the hot - meme of "Grandpa Niu" Zhang Xingchao and launched an abstract advertisement that resonated with users [36]. 4.4 Case Four: DQ (Non - official Collaboration and Hot - Meme Application) - DQ combined the "Bangbang Hard" eating method of "Zootopia 2" with the show's hot - meme, resulting in increased sales and high popularity [40]. 5. Summary and Suggestions - The show has achieved remarkable success on social media, and the key elements of its successful brand collaboration are content integration, star effect, and hot - meme leveraging [36]. - Suggestions for the show include continuous content innovation, balancing commercialization and artistry, and strengthening in - depth interaction with the audience [37][38][41].