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迪士尼的中国学徒里,它比泡泡玛特更懂“造梦”
3 6 Ke· 2025-11-26 03:28
每天中午12点到晚上8点,一辆公交车往返于杭州城西紫荆天街和三墩镇之间。单程票价2元,每半小时一班。 车门一开,车厢很快会被塞满。乘客多是二十岁出头的女生,背包上挂着写有"后陡门58号"的蓝色行李牌,或背着透明的"痛包"(粉丝用于展示偶像IP周 边的透明塑料包),里面摆着小卡、吧唧(徽章)。 她们是"十个勤天"的粉丝,自称"禾伙人"。这趟旅程对很多人来说并不轻松:得先乘坐高铁或飞机抵达杭州,换乘地铁到达古墩路地铁站,再挤上这辆大 巴。几小时的狂欢后,又要循着原路,回到江浙沪乃至全国各地的写字楼或大学宿舍里。 这群女生的目的地,是一片普通得不能再普通的郊区农田。官方名称叫"种地星球",粉丝也喊它"地士尼"。 这是综艺节目《种地吧》录制地点,也是粉丝们的精神耶路撒冷。 人群中偶尔混杂着带孩子或宠物的家庭——有人住在附近,知道这里有风景不错的稻田、有市集,仅此而已。他们并不知道,自己闯入的是一个为粉丝设 计的"精神领地"。他们看不懂痛包,也无法理解为什么有人要在没有人出现的宿舍围墙外蹲点,连续拍上半小时。 但粉丝懂。 今年双11,因一档综艺而出名的10个年轻男生,凑成了一个名为"十个勤天"的组合,他们的周边不仅被粉 ...
星空华文1.15亿元押注AI音乐 核心IP《中国好声音》停播 收入连续六期下滑、深陷亏损泥潭
Xin Lang Zheng Quan· 2025-11-17 06:25
Core Viewpoint - The company, 星空华文, is attempting a strategic shift towards AI music through a joint venture, aiming to revitalize its business amidst declining core IP value and financial losses [1][4]. Group 1: Joint Venture and Investment - The company announced a joint venture with 北京无界音场文化传媒有限公司 to establish an AI music company, with an investment of 115 million yuan for a 32% stake [1]. - The joint venture partner will invest 244 million yuan, holding a 68% stake, indicating a significant control over the new venture [1]. Group 2: Industry Challenges - The AI music sector faces multiple challenges, including unclear copyright laws regarding AI-generated content, leading to frequent infringement disputes [2]. - Data monopolies and a shortage of cross-disciplinary talent in AI and music creation hinder innovation for smaller companies [2]. - The standardization of AI-generated music may threaten niche genres and traditional cultural expressions, impacting the artistic quality of music [2]. Group 3: Financial and Operational Risks - The company reported a revenue of only 59.035 million yuan and a net loss of 11.002 million yuan as of mid-2025, raising concerns about cash flow with the new investment [2]. - The joint venture's structure, with the partner holding 68% control, may limit the company's influence on business direction and resource integration [2]. - The competitive landscape is tough, with major players like Tencent Music and NetEase Cloud Music dominating the AI music space, making it difficult for the company to establish a foothold [2]. Group 4: Brand Image and Market Perception - The company is still dealing with negative public sentiment from the "李玟事件," which may affect the market acceptance of its new business initiatives [3]. - The fallout from this incident has damaged the company's brand image, potentially impacting partner confidence and collaboration opportunities [3]. Group 5: Historical Context and Previous Attempts - The company has experienced a significant decline from its peak, with a notable drop in revenue and market value following the "李玟事件," which led to a 50% drop in stock price and a market cap loss of nearly 26 billion HKD [4]. - Previous diversification attempts, such as ventures into the metaverse and short dramas, have not yielded substantial results, highlighting the challenges of successful transformation [5][6]. - The current shift to AI music aligns more closely with the company's traditional content strengths, but it must navigate significant challenges in balancing technological innovation with artistic quality [6].
成都文旅如何撬动“笑声经济”:一档喜综的消费跨越
Sou Hu Cai Jing· 2025-11-12 10:46
Core Insights - The article discusses the return of the comedy variety show "Single Row Comedy Competition 2," which aims to integrate online and offline experiences, leveraging Douyin live streaming for auditions and promoting local culture through innovative products like "Douban Coffee" [2][3][5] Group 1: Show and Product Integration - "Single Row Comedy Competition 2" utilizes Douyin live streaming for auditions, enhancing audience engagement and participation [5] - The introduction of "Douban Coffee," a fusion of Sichuan cuisine and coffee culture, serves as a unique product that embodies the show's abstract comedy theme and connects with urban culture [6][10] - The C6 Comedy Club in Shanghai, as the first offline experience space for the "China Comedy Dream Factory," has become a popular destination for fans and consumers [9][10] Group 2: Economic and Cultural Impact - The show represents a shift towards a new consumption model, termed "laugh economy," which integrates online engagement with offline consumer experiences [12][14] - The collaboration with Douyin facilitates smoother consumer transitions from online attention to offline purchases, enhancing the overall economic impact of the show [10][12] - The initiative aims to create a complete cycle from content production to cultural consumption, benefiting local tourism and cultural industries [14][18] Group 3: Strategic Development and Future Plans - Chengdu Cultural Tourism Group is strategically expanding its influence in the "film and tourism" sector, establishing a presence in Shanghai to leverage its market potential [15][16] - Future plans include the development of "Tianfu Small Box," a new consumption scenario that connects local products with entertainment IPs, further enhancing the integration of film and tourism experiences [18] - The ongoing efforts reflect a broader trend in the industry towards IP consumption and the exploration of new business models in the cultural tourism sector [18]
郫县豆瓣+咖啡 喜剧玩出消费新花样
Sou Hu Cai Jing· 2025-11-11 09:37
红星新闻网(记者 李慧颖)11月11日报道当综艺内容与地域文化深度交融,屏幕前的笑声正转化为实实在在的消费动力。11月10日,上海第一百货的C6剧 场,"2025中国喜剧梦工厂"重磅综艺《单排喜剧大赛2》启动,节目现场,一杯小小的咖啡成为大家热议的对象。 一杯咖啡的破圈:成都豆瓣+上海咖啡 一件件带有成都特色的文创品,一杯杯现磨的特色咖啡,《单排喜剧大赛2》的录制现场和其他的节目完全不一样,这里更像是一个打卡地,一个和朋友聚 会的地方,一个可以品尝到来自四川成都风味的场所。"这是什么咖啡?"上海姑娘小冯今天是来看演出的,没想到这里还有一种与众不同的咖啡——豆瓣咖 啡。"好神奇的口感,"接过咖啡师现场制作的咖啡,小冯说:"第一口我有点懵,再喝一口又觉得上头!"豆瓣咖啡独特口感,迅速口口相传,上百杯咖啡很 快就被大家领取一空。不少人拿着设计独特的咖啡杯,在现场"风光大瓣"海报前打卡拍照,小冯觉得这个体验非常特别,"本来只是想来看演出,没想到还 有成都特色的咖啡可以喝!" 在节目总导演董欣看来,《单排喜剧大赛》这档来自成都的综艺,就像这杯咖啡,"豆瓣与咖啡的融合,正如我们节目从第一季到第二季的创新内核——既 要贴合 ...
优爱腾芒综艺招商会:从“看见”到“入局”,情绪价值永不眠
Sou Hu Cai Jing· 2025-10-30 22:47
Core Insights - The video platform industry is shifting its focus from mere "innovation" and "quality" to deeper user engagement and emotional connection as the key themes for the upcoming long video battle in 2024 [1][3] Group 1: Emotional Engagement - The recent Tencent Video V-World Conference highlighted the importance of audience emotions in content creation, with keywords like "emotional resonance" being frequently mentioned [3][5] - The demand for emotional release and connection among viewers has become increasingly prominent, with approximately 70% of variety show audiences prioritizing "joy and stress relief" over the past three years [5][19] - Programs like "Five Kilometers Peach Blossom Dock 5" and "Heart Signal 8" have become integral to users' daily lives, providing emotional support and companionship [8][19] Group 2: Content Strategy and Trends - The 2026 program lineup includes successful IPs such as "Now Departing 4" and "Earth Super Fresh 2," which continue to emphasize joy and emotional relief [6][19] - New content types, including music variety shows and innovative formats like "Crazy Vacation Experience," are being introduced to attract diverse audiences [9][20] - The industry is witnessing a shift from "attention economy" to "experience economy," integrating offline experiences with online content to enhance user engagement [27] Group 3: Audience Participation - The concept of inviting audiences to "join in" is becoming essential, transforming viewers from passive observers to active participants in the content ecosystem [31] - The success of shows like "Talk Show and Friends 2" demonstrates the potential for offline events and brand collaborations to enhance viewer engagement and industry growth [19][20] - The trend of focusing on specific cultural and emotional themes, such as "expired friendships," is gaining traction, aiming to create stronger emotional connections with audiences [31]
国产恋综开始对准“牛马”了
3 6 Ke· 2025-10-22 12:33
Core Viewpoint - The show "Escape from the 9-to-5 Love" shifts the focus of dating reality shows from elite individuals to ordinary workers, reflecting the struggles and realities of contemporary life in Beijing [3][10][15]. Group 1: Show Concept and Structure - The show features ten ordinary workers in Beijing who use their vacation to explore romantic connections, contrasting with previous dating shows that highlighted elite individuals [3][5]. - The format includes "travel alone + door-knocking dates," allowing participants to experience both solitude and the complexities of adult relationships [3][9]. - The narrative structure highlights the social anxieties of modern youth, showcasing both the romantic escape and the challenges of maintaining relationships post-vacation [9][19]. Group 2: Realism and Audience Reception - The show emphasizes realism, with participants discussing everyday issues like rent and job struggles, which were often avoided in previous dating shows [7][18]. - The shift towards realism in dating shows is a response to changing audience demands for more relatable and complex emotional narratives [10][15]. - However, some viewers express dissatisfaction with the lack of compelling romantic pairings, indicating a potential risk for the show's appeal [17][19]. Group 3: Industry Trends - The evolution of dating shows reflects broader societal changes, with a growing interest in authentic representations of love and relationships among ordinary people [10][14]. - The success of the show may depend on balancing the desire for realism with the need for engaging and aspirational content [19][21]. - The trend towards "ordinary" dating shows is seen as a response to audience fatigue with the overly polished narratives of elite dating shows [12][18].
脱口秀演员「炸现场」,喜剧综艺「炸市场」
后浪研究所· 2025-09-13 05:29
Core Viewpoint - The article highlights the significant impact of the second season of "Comedy King Stand-Up Season" on the comedy industry, showcasing how it has transformed the perception of stand-up comedy and created a thriving market for it, particularly among younger audiences [5][19][60]. Group 1: Audience Engagement and Popularity - The show has become a weekend ritual for many young people, akin to traditional cultural practices, indicating its deep integration into social life [7]. - "Comedy King Stand-Up Season" has achieved high ratings, with an average score of 7.9 on Douban, outperforming similar shows [8]. - The second season has generated substantial online engagement, with over 61,000 posts on Xiaohongshu and 23.8 billion views on Weibo, demonstrating its popularity [11][13]. Group 2: Market Dynamics and Industry Growth - The rise of stand-up comedy has led to a significant increase in offline clubs, with a notable expansion into lower-tier cities, indicating a broader market penetration [17][19]. - The show has collaborated with over 35 comedy clubs across multiple cities and countries, enhancing its reach and influence [18]. - The stand-up comedy sector has seen a remarkable growth in ticket sales, with a 135% increase in box office revenue and a 54% rise in performance frequency [23][24]. Group 3: Brand Integration and Marketing Opportunities - The advertising revenue for "Comedy King Stand-Up Season" has doubled compared to the first season, reflecting its market appeal and the potential for brand partnerships [26]. - The second season has attracted a diverse range of sponsors, including both emerging and established brands, enhancing the program's commercial viability [28]. - The integration of brand marketing with comedy content has proven effective, with brands leveraging popular segments and humor to connect with audiences [51][52]. Group 4: Social Impact and Cultural Significance - The show serves as a platform for marginalized voices, allowing "small characters" to be seen and heard, thus contributing to social discourse [52][61]. - The emergence of new talent, particularly among younger performers, signifies a shift in the comedy landscape, making it more inclusive and representative [53][56]. - The program's ability to address real-life issues through humor fosters a deeper connection with audiences, transforming comedy into a medium for social commentary [60][61].
星空华文(06698) - 延长使用所得款项的预期时间表
2025-08-22 11:04
香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性 或完整性亦不發表任何聲明,並明確表示,概不對因本公告全部或任何部分內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 STAR CM Holdings Limited 星空華文控股有限公司 (於開曼群島註冊成立的有限公司) (股份代號:6698) 延長使用所得款項的預期時間表 茲提述(i)星空華文控股有限公司(「本公司」,連同其附屬公司統稱「本集團」)日期 為2022年12月15日的招股章程(「招股章程」)「未來計劃及所得款項用途」一節; (ii)本公司日期為2023年1月19日的公告(「該公告」),內容有關部分行使超額配股 權、穩定價格行動及穩定價格期間結束;及(iii)本公司截至2024年12月31日止年 度的年度報告(「年報」),當中披露截至2024年12月31日止全球發售所得款項淨額 的使用情況。除另有界定外,本公告所用詞彙與招股章程及年報所界定者具有相 同涵義。本集團董事會(「董事會」)謹此宣佈,其已議決延長使用全球發售所得款 項的預期時間表,詳情披露如下。 延長使用所得款項的預期時間表 截至2025年6月3 ...
暑期过半,综艺们能“反鲜”吗?
Hu Xiu· 2025-08-11 14:11
Group 1 - The summer variety show season has seen an unprecedented acceleration in the release of new programs, marking the arrival of a third wave of launches [1] - Strong contenders include "The Fifth Season of Breaking Through" which topped the Maoyan variety show popularity chart, alongside Tencent Video's "Earth Super Fresh" and "Heart Signal 8" [2][10] - Many variety shows only gain traction during their initial release and quickly fade from public attention thereafter [4][5] Group 2 - The previous wave of popular shows included "Happy Stand-Up 2," "New Rap 2025," and "Escape Room 7," but their market share is being increasingly overtaken by new entries [5] - The industry is facing a "premature aging" phase, raising questions about how to extend the watchability of variety shows amidst competition from short videos and dramas [6] - "Earth Super Fresh" has successfully revitalized interest by focusing on unfamiliar relationships, while "Sister's Home" capitalizes on relatable themes [7][11] Group 3 - The casting of familiar faces in shows like "The Fifth Season of Breaking Through" and "Heart Signal 8" reflects a trend towards nostalgia and emotional connection [12][13] - The current landscape of variety shows is characterized by a reliance on star power and engaging content to maintain viewer interest, as evidenced by the performances of new stars like Li Naiwen [8][9] - Despite the presence of popular shows, the overall market is experiencing a decline in viewer engagement and discussion, indicating a potential stagnation in the variety show sector [17][28] Group 4 - The summer season has yet to produce a true breakout hit, with shows struggling to capture and retain audience attention [34] - The industry is witnessing a shift towards new content development, with platforms like iQIYI, Tencent, and Mango TV increasing their output of lifestyle and experiential programs [32] - The competition remains fierce, with shows like "Earth Super Fresh," "Sister's Home," and "One Meal to Seal the Gods" showing strong performances, yet many still rely on "pseudo-innovation" [33]
全女综艺,更进一步
3 6 Ke· 2025-07-29 03:42
Group 1 - The core viewpoint of the article highlights the rise of "all-female variety shows" in the Chinese entertainment market, focusing on women's perspectives and experiences, which have become a hot trend among streaming platforms [1][9][13] - The shows "Is Daughter Is Mom 2," "Sister Takes Charge," and "Let Me Sing" each explore different aspects of women's identities as daughters, mothers, and individuals, addressing the complexities of female experiences in contemporary society [2][6][8] - The evolution of all-female variety shows reflects a shift in women's expression, moving from merely highlighting challenges to a more nuanced exploration of their multifaceted identities and realities [9][13] Group 2 - "Is Daughter Is Mom 2" examines the impact of family dynamics on women's growth, showcasing various mother-daughter relationships that resonate with viewers' personal experiences [4][6] - "Sister Takes Charge" focuses on the struggles of middle-aged women balancing family responsibilities and personal aspirations, emphasizing the conflict between societal roles and self-identity [6][8] - "Let Me Sing" empowers ordinary women from diverse backgrounds to pursue their musical dreams, allowing them to reclaim their identities beyond societal labels [6][8] Group 3 - The emergence of all-female variety shows can be seen as a product of advancing female consciousness, with earlier shows like "Super Girl" paving the way for more diverse representations of women [9][11] - The success of "Sister Who Breaks the Waves" marked a turning point, showcasing older women overcoming life challenges, thus influencing the creative direction of the variety show market [11][13] - Recent all-female shows have improved in their portrayal of women's real-life challenges, moving beyond superficial themes to address deeper societal issues faced by ordinary women [13]