喜剧类节目誓有不成"年番"不罢休之感。 这边腾讯《喜人奇妙夜2》刚刚落幕，那边新喜综就一股脑地续上了。先是央视出品的喜剧综艺《笑有新生》在12月6号开播，主打选拔培养喜剧新人。接 着优酷2025综艺片单中便有露出的、计划在2026年1月播出的《喜剧之战》即将入场。同期，停播数年的《吐槽大会》也换上新名字《主咖》等待回归。 再回望今夏腾讯视频和爱奇艺同期对打的两档喜剧综艺《脱口秀和TA们的朋友2》《喜剧之王单口季2》，掀起新一轮议题表达。无论从类型还是数量上 看，平台们都在全方位涌入喜剧赛道，试图承包观众全年的笑点。 2026年又将是喜剧内容爆发的一年，当平台全方位内卷，题材的趋同、喜剧人才的迅速消耗，包括创作者在意义与好笑间的艰难平衡，都是不争的事实， 供给端的极致内卷，是否能转化为市场的快乐？ 央视的《笑有新生》显然代表了前一种思路。节目构建了一套从选拔、培训到实战的"喜剧学院"体系。内容涵盖创作、表演、节奏把控等多个维度，主要 目的在于挑选喜剧新人、培养喜剧新人，颇有为春晚输送新血之意。事实也正是如此，节目里有三张"直通春晚共创邀约卡"，首期节目中的"春晚"存在感 也很强。节目的喜剧新人大多是年轻的新生代 ...

"感谢马老师"。 无论是总决赛，还是整个节目，这句话在《喜人奇妙夜2》（以下简称《喜人2》）的高频程度甚至赛过了马东必cue的那一句"感谢美团团购"。 这是米未做Sketch（素描喜剧）竞演综艺的第五年，也是这家公司的第十一年。 从横空出世的《奇葩说》，让人看到 " 辩论 " 也能成为一档综艺节目， " 观点 " 也可以成为 " 作品 " ，辩论队辩手这一存在于大学校园里的身份也可以娱 乐明星，到《乐队的夏天》让独立乐队和音乐人走进大众视野， 进一步 反哺线下市场，再到专注 Sketch 的 四季喜剧综艺 ， 打破了脱口秀垄断喜综的格 局，十一年时光， 米未 逐渐养成了 每年只做一档节目 的习惯 ，但每当米未推出一个新品类，几乎都会给行业和观众带来耳目一新的娱乐体验，引发新 的风潮。 《乐队的夏天》演唱会 也因此，当《喜人2》落幕之时，即便整季节目不少观众都在真情实感地吐槽，但最终社交媒体上所有观众都与舞台上的喜人们一样感谢着马东， 感谢他 做了 这些 节目，并恳请他继续做下去 ，"马登，你配享太庙"成为了网生一代年轻人对于某种特定记忆的回响。 在确定"喜人"要休息之后，那么，马东下一年要拿什么来和年轻人对话 ...

喜人奇妙夜2社媒热度关键词 及品牌联动分析 扫码前往 Social Research 邀请好友送额度 扫描⼆维码获取专属的邀请链接 《喜⼈奇妙夜2》社媒营销效果评估报告 报告机构：Social Research | 报告基准时间：2025-12-08 11:11:12 执⾏摘要 《喜⼈奇妙夜2》⾃2025年9⽉26⽇开播以来，社媒热度呈爆发式增⻓，尤其在抖⾳和微博平台 表现突出。抖⾳平台凭借"技能五⼦棋"等爆款作品，互动量在10⽉达到峰值，⾼达4905万。 微博平台则通过艺⼈话题和节⽬宣传，声量在11⽉达到峰值，为37.07万。"技能五⼦棋"凭借 其"抽象喜剧"⻛格和"洗脑"魔性，以及明星的助推，在各平台引发了病毒式传播。 观众讨论的核⼼话题集中在节⽬作品和喜剧⼈本⾝，情感倾向呈现两极分化：既有对节⽬内容和 喜剧⼈表现的强烈喜爱与⽀持，也有对节⽬质量和"饭圈化"趋势的理性批判与担忧。 在品牌联动⽅⾯，美团团购作为总冠名商，通过深度视觉融合和⾼频曝光，实现了与节⽬的深度 绑定。ELLE通过时尚合作，提升了节⽬时尚感和话题度。安慕希等品牌也通过不同形式的合 作，有效利⽤了节⽬影响⼒进⾏品牌传播。 1. 主体介绍 ...

Core Insights - The rise of comedian Zhang Xingchao after the success of "Happy People Wonderful Night 2" highlights the show's ability to generate significant attention and opportunities for its participants [1][3] - The "Happy People" series has established itself as a platform for comedians to gain exposure and secure contracts with major entertainment companies, transforming the landscape of the comedy industry [3][21] - The shift from traditional comedy brands to management and production companies reflects a broader trend in the entertainment industry, where talent is increasingly sourced from these companies rather than independent acts [20][21] Group 1: Industry Trends - The comedy market has shifted from offline comedy brands to management and production companies, with a notable increase in the number of comedians signed by companies like Miwei, Haixi, and Happy Mahua [3][20] - The "Happy People" series has become a recruitment platform for comedians, with successful participants often moving on to significant roles in film and television [3][21] - The current season of "Happy Night 2" features 45 participants from 21 teams, with a significant portion coming from major companies, indicating a consolidation of talent within the industry [9][20] Group 2: Company Strategies - Miwei has adopted a clear strategy of leveraging its programs to build a roster of talent, signing many successful participants from the "Happy People" series [12][18] - The company has expanded its talent pool significantly after the conclusion of "Happy Night 2," indicating a focus on nurturing and retaining successful comedians [16][18] - Other companies like Haixi and De Yang Entertainment are also actively recruiting talent from the "Happy People" series, showcasing the competitive landscape for comedian talent [21][32] Group 3: Talent Development - Comedians who sign with companies like Miwei often experience sustained exposure and opportunities in various media, including television and film, compared to those who remain with traditional comedy brands [23][27] - The success of comedians like Wang Hao and Zhang Chi, who have secured multiple film roles after joining Miwei, illustrates the potential for career growth within these management structures [25][27] - The emergence of new talent through the "Happy People" series is reshaping the industry, as companies seek to capitalize on the popularity of these comedians to enhance their own brand visibility [46][47]

Core Insights - The video platform industry is shifting its focus from mere "innovation" and "quality" to deeper user engagement and emotional connection as the key themes for the upcoming long video battle in 2024 [1][3] Group 1: Emotional Engagement - The recent Tencent Video V-World Conference highlighted the importance of audience emotions in content creation, with keywords like "emotional resonance" being frequently mentioned [3][5] - The demand for emotional release and connection among viewers has become increasingly prominent, with approximately 70% of variety show audiences prioritizing "joy and stress relief" over the past three years [5][19] - Programs like "Five Kilometers Peach Blossom Dock 5" and "Heart Signal 8" have become integral to users' daily lives, providing emotional support and companionship [8][19] Group 2: Content Strategy and Trends - The 2026 program lineup includes successful IPs such as "Now Departing 4" and "Earth Super Fresh 2," which continue to emphasize joy and emotional relief [6][19] - New content types, including music variety shows and innovative formats like "Crazy Vacation Experience," are being introduced to attract diverse audiences [9][20] - The industry is witnessing a shift from "attention economy" to "experience economy," integrating offline experiences with online content to enhance user engagement [27] Group 3: Audience Participation - The concept of inviting audiences to "join in" is becoming essential, transforming viewers from passive observers to active participants in the content ecosystem [31] - The success of shows like "Talk Show and Friends 2" demonstrates the potential for offline events and brand collaborations to enhance viewer engagement and industry growth [19][20] - The trend of focusing on specific cultural and emotional themes, such as "expired friendships," is gaining traction, aiming to create stronger emotional connections with audiences [31]

Core Insights - The autumn variety show market is experiencing a surge in content focused on delivering emotional value, particularly through humor and joy, as platforms aim to meet audience demands for relaxation and entertainment [3][4][21] - Major platforms like Youku and iQIYI are launching new shows categorized under themes of "explosive laughter" and "healing amusement," indicating a strategic shift towards light-hearted content [7][9][21] Group 1: Content Development Trends - Platforms are prioritizing the concept of "delivering happiness" in their content development, with shows like "Happy Night 2" and various travel comedies designed to resonate with audiences seeking stress relief [4][7] - The trend of integrating humor into family dynamics is exemplified by the show "Funny Family," which combines travel and games to create relatable content that reflects Chinese family emotions [9][21] Group 2: Revitalization of Established IPs - Long-standing variety shows are demonstrating resilience through thematic upgrades and cross-media collaborations, effectively revitalizing their brand influence [11][16] - The return of "Wanna Live" with a new season themed around "drama in life" showcases how established shows can adapt to current trends while maintaining their core audience [11][14] Group 3: Challenges and Market Dynamics - Iconic shows like "Ace vs. Ace" are facing challenges with declining viewership due to the departure of key cast members, highlighting the importance of core elements in sustaining audience engagement [17] - Conversely, shows like "Flowers and Youth" are successfully maintaining their unique appeal by focusing on detailed storytelling and emotional connections, demonstrating that attention to detail can differentiate content in a competitive market [17][21]

Core Insights - The article discusses the evolving trends in the Chinese variety show market, highlighting key competitive dynamics and upcoming shows for the second half of the year [1][3]. Group 1: Market Trends - The primary keyword for the second half of the year is "same-topic competition," which has led to high-quality content production due to intense rivalry among platforms [3][5]. - Major shows like Mango TV's "Singer 2025," iQIYI's "Asian New Voice," and Tencent Video's "Let Me Sing" have demonstrated the benefits of this competitive landscape by producing engaging content [3][5]. Group 2: Upcoming Shows - The summer will feature a "comedy variety season" with Tencent Video's "Talk Show and Its Friends 2" and iQIYI's "Comedy King Stand-up Season 2" set to launch, promising fresh content and engaging performances [5][7]. - Culinary shows are also making a comeback, with Tencent Video's "One Meal to Fame" and Youku's "Hot Game: Hundred Chefs Battle" competing for viewership, showcasing a resurgence in this genre [7][10]. - The dating variety show segment is heating up with Tencent Video's "Heart Signal 8" and Youku's upcoming "Love Has Thousands of Forms," indicating a competitive environment in this category as well [10][12]. Group 3: Content Creation Strategies - The concept of "creating buzz topics" is emphasized as a crucial strategy for variety shows, with programs like "The Great Entertainer" aiming to leverage social trends and audience interests [14][16]. - The success of shows like Mango TV's "Flowers and Youth" illustrates the importance of engaging content that resonates with viewers, prompting other platforms to adopt similar strategies [17][19]. - Mango TV's extensive IP reserves, including upcoming projects like "Escape Room 7" and "Goodbye Lover 5," position it as a leader in the market, with a focus on executing viable projects rather than just conceptual ones [19].