2025年的综艺市场，在延续去年喜剧回暖态势的基础上，进一步走向细分与深化。喜剧类综艺更注重与生活、与 社会情绪的深度结合。《脱口秀和Ta的朋友们2》《喜人奇妙夜2》等节目以持续的内容创新和风格突破，稳固了 其在观众心中的"快乐源泉"地位。与此同时，综艺类型的边界愈发模糊，创意融合成为新潮流：美食与竞技、旅 行与社交、自然科普与人文体验相互嫁接，催生出如《一饭封神》《地球超新鲜》等令人眼前一亮的新鲜面孔， 为市场注入活水。 "真实感"与"沉浸感"作为近年屡试不爽的制胜法宝，在2025年进一步内化为高品质综艺的普遍追求。无论是《一 路繁花》中引发广泛讨论的旅程和人物故事，还是《脱口秀和Ta的朋友们2》源于生活的段子与观众的深度情感共 鸣，都显示出综艺节目对于去除浮华滤镜、触及真实情感和生活肌理内容的主动追求。不论新综艺还是"综N 代"，都在努力寻找新鲜感与熟悉度的平衡点，以扎实的内容和真诚的姿态回应观众期待。 纵观全年，综艺市场呈现出"喜剧赛道精耕细作、创新类型破土而出、真实叙事深入人心"的清晰脉络。优秀的综 艺节目不仅为观众提供娱乐价值，还传递了积极态度、展现多元世界、激发思考共鸣。那些能够精准捕捉社会情 绪 ...

Core Viewpoint - The article reflects on the transformative events of 2025, highlighting various cultural phenomena, global conflicts, and personal growth experiences, while also providing a curated list of recommended books, podcasts, and activities for readers to engage with in the new year [5][6]. Group 1: Cultural Phenomena - DeepSeek emerged as a popular tool in early 2025, showcasing the rapid adoption of new technologies [5]. - The film "Nezha 2" continued to generate significant box office revenue, while "Zootopia 2" began its own successful run [5]. - The Labubu toy became a symbol of consumers' willingness to pay for emotional value, indicating a shift in purchasing behavior [5]. - The ongoing debates around prepared meals and the competitive landscape of food delivery services reflect the evolving food industry [5]. Group 2: Global Events - The article mentions significant global events such as trade wars, the Russia-Ukraine conflict, and the Israel-Palestine situation, emphasizing the unpredictable nature of world affairs [5]. Group 3: Recommended Books - "The Great Way" is recommended for its accessible investment philosophy, appealing to non-professional readers [8][9]. - "Deng Xiaoping Era" offers a comprehensive view of China's historical changes through the lens of Deng Xiaoping's life [13][14]. - "The Latte Factor" encourages small daily changes for personal growth, making it suitable for professionals seeking improvement [19]. - "The Human Comedy" documentary series is praised for its realistic portrayal of current events, enhancing viewers' understanding of societal issues [21][22]. Group 4: Recommended Podcasts - QCode is highlighted for its high-quality audio storytelling, providing an immersive listening experience [43][44]. - "Chen Luyu Talks" features deep, meaningful conversations that resonate with listeners, emphasizing the value of genuine dialogue [46][47]. - "Whale Hertz" focuses on food culture, offering engaging discussions about culinary topics [56]. Group 5: Activities and Experiences - The article suggests creating a desktop eco-fish tank as a low-cost, engaging hobby that can enhance one's living space [61][62]. - Purchasing a Palace Museum annual pass is recommended for those living in Beijing, encouraging cultural exploration [64][65]. - The Hyrox fitness event is introduced as a motivating group exercise option that fosters personal progress [67][68]. - Traveling to Mexico for the Day of the Dead festival is described as a profound experience that offers insights into life and death [73][74].

Group 1 - The article discusses the transformative events of 2025, highlighting various cultural and societal changes, including the rise of DeepSeek and the ongoing popularity of animated films like "Nezha 2" and "Zootopia 2" [3] - It emphasizes the continuous evolution in the food industry, mentioning the heated debates around prepared meals and the competitive landscape of food delivery services [3] - The article reflects on the unpredictable nature of global events, such as trade wars and conflicts, and how they impact daily life [3] Group 2 - A curated list of recommended books and media is provided, aimed at helping readers discover valuable resources amidst their busy lives [3] - Recommendations include "The Great Way" for its accessible investment philosophy, and "Deng Xiaoping Era" for its comprehensive historical perspective on China [4][10] - Other notable mentions include "Shit," an art book focusing on the mundane aspects of war, and "The Latte Factor," which encourages small daily changes for personal growth [12][14] Group 3 - The article features various media recommendations, such as the documentary series "Human Comedy," which presents real-life stories with a unique perspective [16] - It highlights the success of "The Joyful Night 2," a content phenomenon that engages audiences through interactive storytelling [18] - The podcast "QCode" is recommended for its high-quality audio storytelling, likened to a "listening movie" experience [32] Group 4 - The article concludes with a giveaway for readers to share their favorite books, fostering community engagement and encouraging literary exploration [63]

Core Viewpoint - The comedy variety show landscape is experiencing significant competition and evolution, with multiple platforms launching new programs aimed at attracting audiences and nurturing new talent in the comedy sector [1][3][10]. Group 1: New Show Launches - Tencent's "Xiren Qimiao Night 2" has recently concluded, while new comedy shows like CCTV's "Xiao You Xingsheng" and Youku's "Comedy War" are set to debut, indicating a strong push for comedy content [1][3]. - "Xiao You Xingsheng" focuses on selecting and training new comedy talent, aiming to rejuvenate the genre and potentially feed new performers into major events like the Spring Festival Gala [3][4]. Group 2: Audience Reception and Performance - The premiere of "Xiao You Xingsheng" garnered a low viewership rating of 0.29% and a market share of 2.32%, suggesting a lukewarm reception despite its ambitious goals [4]. - Audience feedback indicates a sense of nostalgia and comparison to previous shows, with some viewers feeling that the format and style are outdated [4][6]. Group 3: Industry Challenges - The rapid consumption of comedy talent and the pressure to innovate are leading to a creative bottleneck, making it difficult for shows to consistently deliver fresh and engaging content [11][16]. - The competition among platforms is intensifying, with a focus on both deepening talent pools and exploring new comedic formats, which may lead to a dilution of quality if not managed carefully [10][11]. Group 4: Future Directions - The upcoming "Comedy War" aims to showcase various comedy styles in a competitive format, which could either enrich the genre or risk becoming a chaotic mix that fails to resonate with audiences [8][9]. - The industry is at a crossroads, needing to balance the demand for light-hearted content with the complexities of creative expression, as audiences seek both entertainment and deeper engagement [17].

Core Insights - The article discusses the evolution and challenges faced by the comedy variety show "喜人奇妙夜2" (Happy People Wonderful Night 2) produced by 米未 (Miwei), highlighting its impact on the industry and audience engagement [2][4][41] Group 1: Show Performance and Audience Reception - "喜人2" has maintained a stable viewership, ranking third in the综艺霸屏榜 (variety show rankings) for October and November, indicating a solid performance despite mixed audience feedback [6][8] - The show generated significant social media buzz, particularly with the segment "技能五子棋" (Skill Five Chess), which went viral and made its representative, 张兴朝, an overnight sensation [8][10] - The emotional connection with the audience was evident during the finale, where viewers expressed gratitude towards the show's creator, 马东, despite some criticisms regarding the season's quality [4][9] Group 2: Industry Trends and Challenges - 米未 has developed a habit of producing one major show per year, which has led to a unique entertainment experience that often sets trends in the industry [2][4] - The article notes a growing resistance among audiences towards predictable storytelling and "大底" (big bottom) endings, which has made it increasingly difficult for creators to meet viewer expectations [17][19] - The pressure on actors and creators has intensified, leading to concerns about burnout and the sustainability of high-quality comedy content in a competitive landscape [25][27] Group 3: Future Directions and Strategic Decisions - The potential revival of "奇葩说" (Qipa Shuo) is a significant topic, with speculation about its future and the negotiations between platforms like 爱奇艺 (iQIYI) and 腾讯视频 (Tencent Video) [4][35] - The article emphasizes the importance of maintaining high production standards and the challenges 米未 faces in balancing creative integrity with commercial viability in the evolving landscape of long-form video content [31][39] - The success of "喜人2" and its associated IP assets provide a foundation for 米未 to navigate future challenges, with a focus on nostalgia and emotional resonance as key strategies [41][42]

Report Industry Investment Rating - Not provided in the content Core Viewpoints of the Report - Since its premiere on September 26, 2025, "The Comedians' Wonderful Night 2" has witnessed an explosive growth in social media popularity, especially on Douyin and Weibo [3]. - The audience's emotional inclination towards the show is polarized, with both strong love and support, as well as rational criticism and concerns [3]. - In terms of brand collaboration, various brands have effectively utilized the show's influence for brand promotion through different forms of cooperation [3]. Summary by Relevant Catalogs 1. Subject Introduction - "The Comedians' Wonderful Night 2" is a comedy competition variety show jointly produced by Tencent Video and Mew Media, targeting young people and office workers interested in comedy [4]. - The show features guests like Ma Dong, Hu Xianxu, and others, and has made adjustments to its competition system, abandoning the point - scoring system [4]. 2. Social Media Overall Performance Analysis 2.1 Social Media Trend Analysis - Pre - launch period (June - August 2025): There were small peaks in June on Weibo, Douyin, and the grass - planting platform due to the official announcement of the show's return, followed by a decline in July and August [9][10]. - Initial broadcast and popularity explosion period (September - October 2025): All platforms saw an explosive increase in volume and interaction after the show premiered on September 26, with the peak in October [10]. - Sustained high - heat period (November 2025): Weibo volume reached a new high, while Douyin interaction volume slightly decreased, but the overall popularity remained high [10]. - Show finale period (December 2025, partial data): The popularity declined but remained at a relatively high level, with Weibo interaction volume even higher than in November [10]. 2.2 Social Media Channel Volume Comparison - Weibo is the main platform for information dissemination and discussion, accounting for 80.84% of the social media volume, while Douyin is the main source of interaction, accounting for 86.88% of the interaction volume [13]. 2.3 Social Media Emotional Trend Analysis - The social media sentiment towards the show is mainly neutral, followed by positive emotions, and negative emotions, although with a small proportion, have a higher content depth [14][18]. 2.4 Social Media Keyword Clustering Analysis - The core topics of audience discussion focus on specific show works, comedians and their teams, show competition system and evaluation, and brand collaboration [20][22]. 3. Core Events Analysis 3.1 Core Event One: Show Premiere (September 26, 2025) - The premiere had a significant initial impact on the show's social media popularity, with an explosive increase in volume and interaction on all platforms [23]. 3.2 Core Event Two: Hit Sketch "Skill Gomoku" - The sketch, with its "abstract comedy" style and easy - to - learn core gags, became the core engine for the social media popularity explosion, driven by KOL and star promotion [24][25][27]. 4. Brand Collaboration Case Analysis 4.1 Case One: Meituan Group - Buying (Exclusive Sponsor) - Meituan Group - Buying achieved effective brand implantation through innovative voice - over and content embedding, and its hot - meme advertising also received a positive response [32][33]. 4.2 Case Two: Anmuxi (Co - Sponsor/Artist Cooperation) - Anmuxi adopted a marketing strategy of in - depth co - creation with the show content and stars, achieving "advertising - free" brand implantation [33][35]. 4.3 Case Three: Yili (Hot - Meme Leveraging Marketing) - Yili quickly captured the hot - meme of "Grandpa Niu" Zhang Xingchao and launched an abstract advertisement that resonated with users [36]. 4.4 Case Four: DQ (Non - official Collaboration and Hot - Meme Application) - DQ combined the "Bangbang Hard" eating method of "Zootopia 2" with the show's hot - meme, resulting in increased sales and high popularity [40]. 5. Summary and Suggestions - The show has achieved remarkable success on social media, and the key elements of its successful brand collaboration are content integration, star effect, and hot - meme leveraging [36]. - Suggestions for the show include continuous content innovation, balancing commercialization and artistry, and strengthening in - depth interaction with the audience [37][38][41].

Core Insights - The rise of comedian Zhang Xingchao after the success of "Happy People Wonderful Night 2" highlights the show's ability to generate significant attention and opportunities for its participants [1][3] - The "Happy People" series has established itself as a platform for comedians to gain exposure and secure contracts with major entertainment companies, transforming the landscape of the comedy industry [3][21] - The shift from traditional comedy brands to management and production companies reflects a broader trend in the entertainment industry, where talent is increasingly sourced from these companies rather than independent acts [20][21] Group 1: Industry Trends - The comedy market has shifted from offline comedy brands to management and production companies, with a notable increase in the number of comedians signed by companies like Miwei, Haixi, and Happy Mahua [3][20] - The "Happy People" series has become a recruitment platform for comedians, with successful participants often moving on to significant roles in film and television [3][21] - The current season of "Happy Night 2" features 45 participants from 21 teams, with a significant portion coming from major companies, indicating a consolidation of talent within the industry [9][20] Group 2: Company Strategies - Miwei has adopted a clear strategy of leveraging its programs to build a roster of talent, signing many successful participants from the "Happy People" series [12][18] - The company has expanded its talent pool significantly after the conclusion of "Happy Night 2," indicating a focus on nurturing and retaining successful comedians [16][18] - Other companies like Haixi and De Yang Entertainment are also actively recruiting talent from the "Happy People" series, showcasing the competitive landscape for comedian talent [21][32] Group 3: Talent Development - Comedians who sign with companies like Miwei often experience sustained exposure and opportunities in various media, including television and film, compared to those who remain with traditional comedy brands [23][27] - The success of comedians like Wang Hao and Zhang Chi, who have secured multiple film roles after joining Miwei, illustrates the potential for career growth within these management structures [25][27] - The emergence of new talent through the "Happy People" series is reshaping the industry, as companies seek to capitalize on the popularity of these comedians to enhance their own brand visibility [46][47]

Core Insights - The video platform industry is shifting its focus from mere "innovation" and "quality" to deeper user engagement and emotional connection as the key themes for the upcoming long video battle in 2024 [1][3] Group 1: Emotional Engagement - The recent Tencent Video V-World Conference highlighted the importance of audience emotions in content creation, with keywords like "emotional resonance" being frequently mentioned [3][5] - The demand for emotional release and connection among viewers has become increasingly prominent, with approximately 70% of variety show audiences prioritizing "joy and stress relief" over the past three years [5][19] - Programs like "Five Kilometers Peach Blossom Dock 5" and "Heart Signal 8" have become integral to users' daily lives, providing emotional support and companionship [8][19] Group 2: Content Strategy and Trends - The 2026 program lineup includes successful IPs such as "Now Departing 4" and "Earth Super Fresh 2," which continue to emphasize joy and emotional relief [6][19] - New content types, including music variety shows and innovative formats like "Crazy Vacation Experience," are being introduced to attract diverse audiences [9][20] - The industry is witnessing a shift from "attention economy" to "experience economy," integrating offline experiences with online content to enhance user engagement [27] Group 3: Audience Participation - The concept of inviting audiences to "join in" is becoming essential, transforming viewers from passive observers to active participants in the content ecosystem [31] - The success of shows like "Talk Show and Friends 2" demonstrates the potential for offline events and brand collaborations to enhance viewer engagement and industry growth [19][20] - The trend of focusing on specific cultural and emotional themes, such as "expired friendships," is gaining traction, aiming to create stronger emotional connections with audiences [31]

Core Insights - The autumn variety show market is experiencing a surge in content focused on delivering emotional value, particularly through humor and joy, as platforms aim to meet audience demands for relaxation and entertainment [3][4][21] - Major platforms like Youku and iQIYI are launching new shows categorized under themes of "explosive laughter" and "healing amusement," indicating a strategic shift towards light-hearted content [7][9][21] Group 1: Content Development Trends - Platforms are prioritizing the concept of "delivering happiness" in their content development, with shows like "Happy Night 2" and various travel comedies designed to resonate with audiences seeking stress relief [4][7] - The trend of integrating humor into family dynamics is exemplified by the show "Funny Family," which combines travel and games to create relatable content that reflects Chinese family emotions [9][21] Group 2: Revitalization of Established IPs - Long-standing variety shows are demonstrating resilience through thematic upgrades and cross-media collaborations, effectively revitalizing their brand influence [11][16] - The return of "Wanna Live" with a new season themed around "drama in life" showcases how established shows can adapt to current trends while maintaining their core audience [11][14] Group 3: Challenges and Market Dynamics - Iconic shows like "Ace vs. Ace" are facing challenges with declining viewership due to the departure of key cast members, highlighting the importance of core elements in sustaining audience engagement [17] - Conversely, shows like "Flowers and Youth" are successfully maintaining their unique appeal by focusing on detailed storytelling and emotional connections, demonstrating that attention to detail can differentiate content in a competitive market [17][21]

Core Insights - The article discusses the evolving trends in the Chinese variety show market, highlighting key competitive dynamics and upcoming shows for the second half of the year [1][3]. Group 1: Market Trends - The primary keyword for the second half of the year is "same-topic competition," which has led to high-quality content production due to intense rivalry among platforms [3][5]. - Major shows like Mango TV's "Singer 2025," iQIYI's "Asian New Voice," and Tencent Video's "Let Me Sing" have demonstrated the benefits of this competitive landscape by producing engaging content [3][5]. Group 2: Upcoming Shows - The summer will feature a "comedy variety season" with Tencent Video's "Talk Show and Its Friends 2" and iQIYI's "Comedy King Stand-up Season 2" set to launch, promising fresh content and engaging performances [5][7]. - Culinary shows are also making a comeback, with Tencent Video's "One Meal to Fame" and Youku's "Hot Game: Hundred Chefs Battle" competing for viewership, showcasing a resurgence in this genre [7][10]. - The dating variety show segment is heating up with Tencent Video's "Heart Signal 8" and Youku's upcoming "Love Has Thousands of Forms," indicating a competitive environment in this category as well [10][12]. Group 3: Content Creation Strategies - The concept of "creating buzz topics" is emphasized as a crucial strategy for variety shows, with programs like "The Great Entertainer" aiming to leverage social trends and audience interests [14][16]. - The success of shows like Mango TV's "Flowers and Youth" illustrates the importance of engaging content that resonates with viewers, prompting other platforms to adopt similar strategies [17][19]. - Mango TV's extensive IP reserves, including upcoming projects like "Escape Room 7" and "Goodbye Lover 5," position it as a leader in the market, with a focus on executing viable projects rather than just conceptual ones [19].