前期包装了非常高大上的理念和噱头，中期制定了一套诱人的"福利机制"勾着你不断投钱，后期给点小恩小惠套牢。 这种环环相扣的方式，让这群卖家放松了警惕，一步步落入陷阱，最终连裤衩都赔光。 Shopee为了跟TikTok、Temu这些后起之秀硬刚，只能咬着牙"利润换增长"——赚得少了但用户多了，也是没法子的苦肉计。 可谁能想到，就在同一片海里，还藏着吃人的暗礁。 今年10月，一个叫优哩哩（Yulily）的"美国短视频电商平台"突然暴雷。 你想不到的是，从5月测试版上线到10月跑路，短短4个月，这个披着"跨境新贵"外衣的局，就卷走了整整10个亿，让20多万卖家血本无归！ 实际上，这家电商平台从一开始就在设局。 现在维权群里全是血本无归的人：有宝妈抵押房产凑的钱，有退休老人攒了一辈子的养老本，还有中小卖家压箱底的周转资金......20多万人就这么被虚假 的"跨境梦"坑惨了。 01 温水煮青蛙的 "诈骗三部曲" 为什么这个新成立不久的平台能在短时间内收割10亿？ 这就不得不提到他们温水煮青蛙的"诈骗三部曲"了，割韭菜玩的是明明白白。 最开始Yulily包装的概念非常诱人，"S2K2C" 商业模式是其核心，主要是构建供给 ...

Core Viewpoint - The article discusses the rise and fall of the micro-business (WeChat business) model, highlighting its initial success driven by social media and the subsequent decline due to market changes and regulatory pressures [6][32]. Group 1: Rise of Micro-Business - The micro-business model thrived due to the emergence of WeChat and the concept of "private traffic," allowing individuals to leverage personal networks for sales [13][14]. - In 2015, the number of micro-business practitioners in China exceeded 12 million, with a significant portion being stay-at-home parents and students seeking income opportunities [18]. - The rapid growth of disposable income in lower-tier cities (38% CAGR from 2010 to 2018) fueled the micro-business boom, as these markets were more receptive to the model [21]. Group 2: Challenges and Decline - The micro-business landscape faced challenges from regulatory scrutiny, particularly after the introduction of the E-commerce Law in 2019, which mandated business licenses for operators [32]. - Issues such as the proliferation of counterfeit products and unsustainable business practices led to a decline in consumer trust and the eventual downfall of many micro-businesses [27][32]. - The article notes that many former micro-business operators have transitioned to other platforms like Douyin and Kuaishou, or have adopted new models such as community group buying [41]. Group 3: Evolution and Future Directions - The introduction of the "Tuike" model by WeChat represents a shift towards a more structured and sustainable business environment, allowing users to promote products without the need for inventory [44][51]. - The "Tuike" model aims to leverage social connections for sales while ensuring product quality and compliance with regulations, marking a significant evolution from the chaotic micro-business era [50][51]. - Experts suggest that the future of social commerce will focus on quality over speed, with platforms like WeChat seeking to create a more reliable ecosystem for both consumers and sellers [50].