以下文章来源于表外表里 ，作者洞见数据研究院 表外表里 . 洞见数据研究院 来源丨 表外表里（ID：excel-ers） 半年外派生活结束，大 海拿 着到手的 20 万补贴 ， 告别坐落在安第斯山脉上的小国。 候机之际，一阵 熟悉的南方口音 传入他的耳朵，是两位正在打电话的同胞，对着电话输出 "马上 到""见客户"等字眼，一路风尘仆仆往出口走去。 大海早已数不清，这是自己在当地偶遇的第几批淘金客，曾经 魔幻又孤独的 拉美 ， 如今 成了世界 的焦点 。 作者丨严贝贝、陈梓洁 编辑丨曹宾玲 图源丨摄图网 在巴西 三线城市 长大的翰宇 ， 帮家里 开 了 一 个 咖啡店，每月净利润过万， 但比起月入 5万的 外派销售、 开中超年入 300万 的 同龄人，还没够到及格线。 多年来，他亲眼目睹了日本汽车、三星手机风靡大街小巷，i ns、Facebook 入侵本地人生活，又见 证了 Temu 取代亚马逊成为新星， 快手 日活赶超 推特 ， Tik T ok shop 、 美团登陆 巴西 …… 无数跨国巨头、创业者，涌入这片有着 6.7亿人口的 大陆，对比竞争白热化的 东南亚、中东， 这里 有太多空白的领域，可以撑起最后 ...

Core Viewpoint - Latin America is emerging as a new frontier for international business, presenting significant opportunities for investment and growth due to its untapped markets and increasing economic potential [9][10]. Group 1: Market Opportunities - Latin America has a population of 670 million, with many sectors still underdeveloped, making it a "golden coast" for businesses looking to expand [8][10]. - The region is witnessing a surge in interest from multinational companies and entrepreneurs, with examples including Temu overtaking Amazon and TikTok Shop entering the market [8]. - The revival of infrastructure projects like the "Two Oceans Railway" and strengthened ties with China are seen as catalysts for economic growth in Latin America [9]. Group 2: Consumer Behavior - There is a notable demand for imported goods, with local consumers willing to pay significantly higher prices for products that are commonplace in other markets [15][20]. - The middle class in Latin America has reached 250 million, accounting for over 30% of the population, indicating a growing consumer base with purchasing power [55]. Group 3: Challenges and Risks - The region faces significant operational challenges, including complex tax regulations, with corporate tax rates averaging 28.3%, which is higher than in other regions [36]. - Labor litigation culture poses risks for businesses, with a high likelihood of legal disputes arising from employee relations [35][41]. - Political instability and social unrest can lead to unpredictable business environments, as illustrated by incidents of looting and violence affecting retail operations [49]. Group 4: Success Stories - Entrepreneurs like Lin Fu have successfully established businesses in Latin America, achieving significant revenue growth despite challenges, demonstrating the potential for profitability in the region [21][50]. - The automotive sector shows promise, with brands like BYD and Changan gaining traction, indicating a shift in consumer preferences towards more affordable and innovative products [56]. Group 5: Future Prospects - There is a strong belief that as long as businesses can establish a foothold in Latin America, they can enjoy long-term, stable profits [52]. - The market remains open for new entrants, particularly in sectors where competition is still developing, suggesting ongoing opportunities for growth and expansion [60][65].