Investment Rating - The report does not explicitly state an investment rating for the industry [18]. Core Insights - The recent launch of two new IPs, Kuromi and Ye Luo Li, by the leading IP derivative brand Blok, aims to expand its customer base among young female consumers aged 6-14 [4][10]. - The new products are designed with features such as magnetic assembly and customization, enhancing user engagement and interaction [10]. - Blok's strategy includes diversifying its product offerings to target adult and female demographics, moving beyond its traditional focus on male-oriented IPs [10]. - The company plans to introduce several new IPs, including popular franchises like Honor of Kings, DC, and Harry Potter, which are expected to perform well in the market [10][12]. Summary by Sections Recent Developments - Blok has launched the Kuromi and Ye Luo Li series, which are blind box products priced at 12.9 yuan, focusing on low-age female customers [10]. - The Kuromi series emphasizes a "transformable" theme, while the Ye Luo Li series features a "dream concert" theme, both enhancing the interactive experience [10]. Market Strategy - Blok is expanding its product range to include adult and female-oriented IPs, with successful launches of IPs like Hatsune Miku and Pokémon [10]. - The company is actively engaging its male fan base through collaborative events with major franchises like Ultraman and Marvel [10]. Product Range and Pricing - Blok's products cover a wide price range from 9.9 yuan to 399 yuan, with over 250 new SKUs introduced since 2025 [10]. - The company is also focusing on expanding its distribution channels domestically and internationally, particularly in Southeast Asia and North America [10].