Core Insights - The fifth China (Xiamen) International Cross-Border E-Commerce Exhibition has commenced, featuring over 50,000 square meters of exhibition space and attracting cross-border e-commerce elites from across the globe [1] - The event showcases over 30 specialty industrial zones, 30 mainstream cross-border platforms, and hundreds of professional service providers and source factories, creating a global market linkage [1] Company Highlights - WOOT CN, a leading Amazon SPN service provider, participated in the exhibition, having established a robust service network that has served over 40,000 brands and successfully executed thousands of flash sales [3] - The company was co-founded by Susie, a seasoned cross-border expert, and operates from its headquarters in California and an operational center in Shenzhen [3] Industry Trends - A key highlight of the exhibition is the establishment of a Print on Demand (POD) themed exhibition area, with nearly 80% of global POD products originating from sellers in Fujian, positioning the region as a core area for POD entrepreneurship [5] - Multiple POD industry conferences were held during the event, discussing the significant demand for DIY products in the European and American markets, indicating new development directions for cross-border sellers [5] - The POD model is seen as leading cross-border e-commerce into a new phase of refined operations, as emphasized by Wilson, the project director of WOOT CN [5] Global Participation - The exhibition attracted global participation, including nearly 70 Indonesian buyers organized by the China-Indonesia Business Council Xiamen Liaison Office, marking their first appearance at the event [7] - A Spanish purchasing delegation led by Chen Ming, the great-grandson of Chen Jiageng, also attended, engaging in efficient one-on-one negotiations with quality factories, significantly enhancing order conversion rates [7] Legal and Compliance Support - Various authoritative legal service institutions, such as the China International Economic and Trade Arbitration Commission and the China Maritime Arbitration Commission, provided professional guidance on compliance and risk prevention for cross-border enterprises [9] - The exhibition also launched the "Xiamen Initiative for Intellectual Property Protection," calling for enhanced innovation protection and a healthy ecosystem to promote sustainable development in cross-border e-commerce [9] Strategic Importance - The exhibition is a national-level cross-border e-commerce brand event approved by the China Council for the Promotion of International Trade, serving as an efficient bridge for Chinese brands to enter global markets [11] - In the context of increasingly fragmented global consumer demand, the Chinese supply chain, driven by Fujian, is seizing opportunities through the integration of flexible manufacturing and data intelligence [11]