跨境电商出口连续6年增幅超过了50%；今年一季度占福建省跨境电商出口总量超过4成；2024年商务部 对全国165个综合试验区综合评估排名中位列第一档……这里正是全国跨境电商综合试验区之一的厦 门。 近年来，厦门跨境电商综试区不断改革创新，产业发展态势强劲，特色优势日益凸显，规模质量领先， 助力更多中国制造、中国品牌高效连接全球市场，成为了稳外贸、促增长的重要引擎。 2024年厦门港口吞吐量超过2亿吨、1200万标箱，集装箱吞吐量位居全国第七、世界第十三，其中全货 机跨境航线19条，便捷通达巴黎、东京等国际枢纽城市，形成了以福厦、厦深、龙厦、铁路、鹰厦铁路 为骨干，海沧港、东渡港为支线的五干两支铁路线网格局，实现了港口海铁联运无缝衔接。 近年来，DIY产品在欧美市场广受消费者青睐，近期国外掀起的POD热潮正吸引越来越多的跨境电商卖 家涌入这条新赛道。据了解，全球80%的POD产能源自福建卖家，福建已然成为全球POD企业创业的热 土。 6月26日，第五届中国(厦门)国际跨境电商展举办。本届展会以"跨境互联货通全球"为主题，重点突 出"跨境电商+产业带"，紧扣产业需求，深耕本土资源优势，展览面积超50000平方米， ...

Core Insights - The fifth China (Xiamen) International Cross-Border E-Commerce Exhibition has commenced, featuring over 50,000 square meters of exhibition space and attracting cross-border e-commerce elites from across the globe [1] - The event showcases over 30 specialty industrial zones, 30 mainstream cross-border platforms, and hundreds of professional service providers and source factories, creating a global market linkage [1] Company Highlights - WOOT CN, a leading Amazon SPN service provider, participated in the exhibition, having established a robust service network that has served over 40,000 brands and successfully executed thousands of flash sales [3] - The company was co-founded by Susie, a seasoned cross-border expert, and operates from its headquarters in California and an operational center in Shenzhen [3] Industry Trends - A key highlight of the exhibition is the establishment of a Print on Demand (POD) themed exhibition area, with nearly 80% of global POD products originating from sellers in Fujian, positioning the region as a core area for POD entrepreneurship [5] - Multiple POD industry conferences were held during the event, discussing the significant demand for DIY products in the European and American markets, indicating new development directions for cross-border sellers [5] - The POD model is seen as leading cross-border e-commerce into a new phase of refined operations, as emphasized by Wilson, the project director of WOOT CN [5] Global Participation - The exhibition attracted global participation, including nearly 70 Indonesian buyers organized by the China-Indonesia Business Council Xiamen Liaison Office, marking their first appearance at the event [7] - A Spanish purchasing delegation led by Chen Ming, the great-grandson of Chen Jiageng, also attended, engaging in efficient one-on-one negotiations with quality factories, significantly enhancing order conversion rates [7] Legal and Compliance Support - Various authoritative legal service institutions, such as the China International Economic and Trade Arbitration Commission and the China Maritime Arbitration Commission, provided professional guidance on compliance and risk prevention for cross-border enterprises [9] - The exhibition also launched the "Xiamen Initiative for Intellectual Property Protection," calling for enhanced innovation protection and a healthy ecosystem to promote sustainable development in cross-border e-commerce [9] Strategic Importance - The exhibition is a national-level cross-border e-commerce brand event approved by the China Council for the Promotion of International Trade, serving as an efficient bridge for Chinese brands to enter global markets [11] - In the context of increasingly fragmented global consumer demand, the Chinese supply chain, driven by Fujian, is seizing opportunities through the integration of flexible manufacturing and data intelligence [11]

Core Viewpoint - The fifth China (Xiamen) International Cross-Border E-Commerce Expo (referred to as "Zhongkuazhan") opened on June 26, showcasing a comprehensive display of the cross-border e-commerce industry chain ecosystem with over 50,000 square meters of exhibition space [1][3]. Group 1: Event Highlights - The first day of the expo was bustling with global merchants attending for product displays and negotiations, featuring over ten thousand star products from exhibitors and source factories [2]. - The expo included an innovative POD (Print On Demand) themed area, which has become a popular section, reflecting the rising trend of DIY products in the European and American markets [5]. - The event attracted participation from numerous foreign consulates and business institutions, including representatives from Canada, Mexico, Germany, and several other countries [5]. Group 2: Business Opportunities - The expo facilitated direct procurement meetings, significantly enhancing customer acquisition efficiency and order conversion rates for participating companies [5]. - The Korea Trade-Investment Promotion Agency (Kotra) has been a consistent participant for five years, showcasing a diverse range of Korean products [6]. - A knowledge protection initiative was launched during the expo, emphasizing the importance of intellectual property protection within the cross-border e-commerce sector [6]. Group 3: Future Prospects - Zhongkuazhan is recognized as a cross-border e-commerce brand exhibition approved by the China Council for the Promotion of International Trade, aiming to integrate industry resources and support more Chinese brands in going global [6].