Group 1 - The upcoming National Day and Mid-Autumn Festival holidays are driving a surge in travel enthusiasm, leading to a significant increase in the equipment rental market [1] - Data from the Zhima rental platform indicates that orders for portable cameras, such as the Pocket3, have increased by over 60% compared to August, while orders for essential travel devices like WiFi and translation machines have doubled [1] - The release of the iPhone 17, which features a "synchronous dual shooting" function, has resulted in a 72% increase in daily rentals of Apple smartphones [1] Group 2 - The rise in outbound travel has led to a doubling of daily total orders for devices like translation machines, Apple Airtags, and international roaming WiFi, reflecting a growing consumer preference for these "travel essentials" [1] - The demand for entertainment devices, such as gaming consoles, has also surged, with rentals increasing by 1.2 times due to heightened travel entertainment needs [1] - The trend of "on-demand rental" is becoming more popular among consumers, allowing them to save costs while experiencing newer, higher-performance products during short-term trips [1] Group 3 - To enhance user experience, Zhima Rental has upgraded its "Dare to Rent, Dare to Compensate" guarantee mechanism, offering protections like "small damage exemption," "late arrival compensation," and "no-cancellation liability" for items rented for less than 90 days [2]

Core Insights - The upcoming National Day and Mid-Autumn Festival are expected to significantly boost the travel market and equipment rental services, leading to a "golden week" surge in demand [5] - The rental platform, Zhima Rental, reports a substantial increase in orders for portable cameras and essential travel gadgets, indicating a shift in consumer behavior towards on-demand rentals [5][6] Equipment Rental Trends - Orders for the DJI Pocket 3 portable camera have increased by over 60% compared to August [5] - Rentals for translation devices and portable Wi-Fi have doubled, reflecting the rising popularity of outbound travel [5] - The rental of gaming consoles has surged by 1.2 times, driven by increased demand for travel entertainment [5] Consumer Behavior Changes - There is a growing trend among consumers to opt for "on-demand rentals" to meet temporary and short-term equipment needs, which helps save costs while allowing access to newer, high-performance products [5] - The release of the iPhone 17 has led to a 72% increase in daily rentals of Apple mobile devices, showcasing the impact of new product launches on rental demand [5] Enhanced Rental Services - Zhima Rental has upgraded its "Dare to Rent, Dare to Compensate" guarantee, offering user-friendly policies such as "small damage exemption" and "late arrival compensation" for rentals under 90 days [6]