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可见性与独异性:主流媒体系统性变革的接口竞逐
Sou Hu Cai Jing· 2026-02-11 07:54
Core Insights - The article discusses the transformation of mainstream media in the context of a restructured digital media ecosystem, emphasizing the need for cultural interface construction to regain visibility and power against dominant internet platforms [1][3][10]. Group 1: Digital Media Ecosystem Changes - The last two decades have seen a dramatic shift in information dissemination due to the rise of mobile internet, new media platforms, and AI technologies, fundamentally altering the communication landscape and public discourse [2][3]. - Digital media has become a new infrastructure for daily life and societal operations, leading to a decentralized cultural order where traditional media's central role in visibility production has been undermined by algorithm-driven platforms [2][4]. Group 2: Visibility Crisis of Mainstream Media - Mainstream media faces a visibility crisis as it competes with powerful internet platforms that dominate attention organization and visibility production through sophisticated algorithms [5][6]. - The visibility of mainstream media is being systematically compressed due to the concentrated power of internet interfaces, which dictate the flow of information and user engagement [8][9]. Group 3: Interface Power and Cultural Competition - The article highlights the concept of "interface power," where a few organizations control the algorithms and data that shape public attention, leading to a crisis of visibility for mainstream media [5][6][10]. - The emergence of AI agents and social media platforms has created a new form of "digital colonialism," where the control of information and cultural narratives is increasingly centralized [8][9]. Group 4: Strategies for Regaining Cultural Interface Power - Mainstream media must develop new cultural interfaces that emphasize emotional resonance, curation, and public value to reclaim visibility and influence [10][11][12]. - The concept of "singularity" suggests that mainstream media can differentiate itself by producing unique cultural experiences that resonate emotionally with the audience, thus enhancing its visibility [11][14]. Group 5: Evaluation of Systemic Transformation - The effectiveness of mainstream media's transformation can be evaluated through two key dimensions: robustness and connectivity, which reflect its ability to create a stable cultural interface and connect across various platforms [18][22]. - Robustness involves the internalization of cultural interfaces into a sustainable system, while connectivity emphasizes the ability to weave meaningful narratives across diverse platforms and contexts [22][26].