Core Viewpoint - The article discusses the challenges posed by unauthorized online sales, emphasizing the need for a comprehensive strategy to purify online channels and restore brand integrity [1] Group 1: Understanding the Problem - Unauthorized online sales undermine brand pricing structures, erode channel confidence, and dilute brand value, necessitating a holistic approach rather than merely removing links [1] Group 2: Steps for Action - Step 1: Precise Source Tracking and Monitoring - Implement 24/7 monitoring of major platforms like Taobao, Pinduoduo, and Douyin to identify the sources of unauthorized products, whether from distributors or counterfeiters, and create a database of problematic stores [3] - Step 2: Combined Offensive Strategies - Utilize a multi-faceted approach to combat unauthorized sales, including: - Intellectual Property Complaints: The primary and most effective method, leveraging trademark, copyright, and patent infringement claims through official channels [4] - Counterfeit Complaints: Report obvious counterfeit products as "selling fake goods," which can lead to severe penalties for the offending store [5] - Scratched Code/Obscured Complaints: Report violations where sellers obscure product traceability codes, serving as strong evidence for complaints [6] - Legal Notices: For persistent large sellers, a professionally drafted legal notice can serve as a significant deterrent [7] Group 3: Long-term Governance - Establish a channel price monitoring system to institutionalize and normalize monitoring efforts [8] - Improve distributor agreements by clearly defining online sales standards and breach responsibilities to prevent issues from the source [9] - Maintain regular communication and audits with distributors to foster a positive cycle of compliance and cooperation [10] - Price control and rights protection should be viewed as an upgrade in refined management rather than a zero-sum battle, focusing on guiding all sellers to operate within brand-defined rules for mutual market growth [11]

Core Viewpoint - Price control and rights protection have become essential management strategies for brand owners in the booming e-commerce industry, with different platforms requiring tailored approaches to price control [1] Group 1: Taobao Price Control - Taobao has established a mature and fair rule system for rights protection, with detailed recognition of merchant violations and strict penalties [2] - The platform has an efficient intellectual property rights protection channel, allowing brand owners to file complaints that typically receive feedback within three working days [2] - Professional price control agencies, such as Xinyang, utilize intellectual property infringement complaints to address price violations, focusing on trademark, copyright, and patent rights [2] Group 2: Pinduoduo Price Control - Pinduoduo presents significant challenges for price control due to its unique platform attributes and policy orientation, requiring diverse and flexible complaint strategies [3] - A combination of online complaints and offline legal actions has become the mainstream rights protection model, enhancing efficiency and establishing long-term deterrence against price violations [3] - Brand owners are encouraged to seek professional assistance to navigate complex price control issues and protect brand value and market order [3] Group 3: Challenges in Pinduoduo Price Control - Pinduoduo's policies tend to favor merchants, imposing higher evidence requirements and more complex processes for brand owners [4] - The platform frequently updates its policies and rules, necessitating significant effort from professional agencies to adapt their strategies [4] - The rights protection channels on Pinduoduo are still being improved, with issues such as vague review standards and inadequate feedback mechanisms [4] - The large volume of product data and high mobile operation ratio complicate the process for brand owners to identify infringement or low-price links [4]