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中信银行“未来来信”北京站启幕 沉浸式体验解锁全龄金融新图景
Xin Jing Bao· 2025-10-17 12:00
Group 1 - The core initiative of the event is "A Beautiful Future, Cultivating in Advance," aiming to integrate future life planning with financial practices through immersive experiences and diverse services [1][2] - The event features four thematic exhibition areas: health, work, entertainment, and love, breaking traditional financial service stereotypes and transforming retirement finance and wealth planning into tangible experiences [1][2] - The event encourages the public to plan their lives and finances early, targeting various age groups including Generation Z, middle-aged, and senior citizens, promoting the concept of "early cultivation" [1][2] Group 2 - In response to the challenges of an aging population and consumption transformation, the bank has established a "Happiness +" pension financial service system, focusing on three pillars: pension funds, pension services, and the pension industry [2] - The bank aims to enhance its financial service roadmap to support national strategies for boosting consumption and promoting internal circulation, creating a comprehensive consumption ecosystem covering food, housing, transportation, travel, shopping, entertainment, and healthcare [2] - The "Letter" series of events has evolved over three iterations, with the current "Future Letter" focusing on human-centered care and future planning, enhancing brand emotional connection and integrating financial services with public needs [2]