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“三维”赋能破解困局 | 大家谈 如何破除“内卷式”竞争
Zhong Guo Hua Gong Bao· 2025-12-01 03:54
Core Viewpoint - The chemical industry is facing multiple pressures and challenges due to international macroeconomic factors, product price fluctuations, and intensified homogenization competition. Companies must empower themselves through product, service, and industry differentiation to achieve sustainable and healthy development [1] Group 1: Product Differentiation - Companies should precisely target high-end and differentiated products to escape low-end homogenization competition. This involves conducting specialized market research to understand customer core demands and market gaps, increasing investment in new product R&D, and forming specialized R&D teams [1] - Emphasis should be placed on unique production processes and core technological innovations, prioritizing improvements in product stability, environmental friendliness, and functionality to surpass competitors in performance, quality, functionality, and price [1] - Establishing a scientific and comprehensive product grading system is essential to gradually reduce the proportion of mid-to-low-end generic products and build a product matrix with high added value and strong competitiveness [1] Group 2: Customer Service Enhancement - Continuous improvement of customer service value is crucial for building differentiated competitive advantages. Companies should integrate business data resources across the entire chain and develop customer-specific intelligent service platforms for integrated functions like order tracking and product traceability [2] - Utilizing big data to analyze customer product consumption patterns and production needs can lead to proactive services such as restocking reminders and performance upgrade proposals, shifting the service model from passive response to proactive empowerment [2] - Strengthening brand value and service enhancement effects will deepen customer cooperation and create a dual-driven competitive advantage of "product + service" [2] Group 3: Industry Integration and Innovation - Promoting industry integration and mechanism innovation is necessary to transition from "low-price competition" to "innovation competition." Leading companies should integrate upstream and downstream resources in the industry chain, establishing shared R&D platforms and supply chain collaboration systems [2] - Small chemical enterprises should collaborate on raw material procurement and share environmental and production facilities to avoid redundant construction and resource waste [2] - Establishing an innovation incentive system will stimulate corporate innovation and creativity, ensuring a solid institutional guarantee for differentiated transformation and development [2]