Core Insights - The "2025 Giant Engine Search Management White Paper" focuses on the Douyin search ecosystem, analyzing user behavior, operational pathways, industry scenarios, and future trends to uncover growth strategies in search management [1][2]. User Behavior Insights - Douyin users exhibit both "browsing" and "searching" habits, averaging 100 searches per month, with search GMV growing by 55% year-on-year, establishing search as a core area for brand growth [1][2]. - 90% of users initiate searches within 30 seconds of browsing, with higher conversion efficiency linked to more precise searches; 72% of users remain on the first screen during the precision search phase [1][2][12]. - The search user demographic is younger and more affluent, particularly in new first-tier cities, with strong demand for new products and various lifestyle-related categories [1][13]. Search Management Strategies - Effective search management hinges on three main components: content management, search term management, and search conversion [2][20]. - Content management should leverage trending topics and niche scenarios to stimulate post-browsing searches, while search terms should be stratified into broad and precise categories to enhance interaction and conversion [2][20]. - Brands like Yuru and Muke Poetry have successfully increased both search traffic and sales through integrated search and star marketing strategies [2][20]. Industry Scenarios and Differentiation - Different industries and scenarios require tailored strategies; e-commerce, local services, and lead generation can enhance conversion through adaptive tools [2][20]. - Key promotional periods, such as major sales events, can significantly boost GMV through product exposure and interactive tasks, while emotional triggers can enhance user engagement [2][20]. Future Trends - AI search is expected to evolve rapidly, increasing its share in search advertising and enhancing the value of first-screen traffic [2][20]. - Douyin search is transitioning from "inspirational search" to "integrated search," becoming a critical engine for brand growth across all domains [2][20].