Core Viewpoint - A product claiming to be "99% pure Antarctic krill oil" from "Beijing Tongrentang" was found to contain "0" krill oil, raising concerns about misleading marketing practices and consumer protection [2][3]. Group 1: Product Misrepresentation - The Shanghai Consumer Protection Commission tested 15 popular Antarctic krill oil products and discovered that the product in question had no actual krill oil content, despite claims of 43% phospholipid content [3][6]. - The product's marketing included phrases like "high content" and "imported raw materials," misleading consumers about its nutritional benefits [3][6]. - The manufacturer, Anhui Habao Pharmaceutical Co., admitted that the product did not contain the claimed krill oil during discussions with the consumer protection agency [7]. Group 2: Misleading Packaging - The packaging prominently featured "Beijing Tongrentang," which misled consumers into believing it was a product of the well-known brand, while it was actually produced by a different company [8][13]. - The product's branding utilized a design that closely resembled the official Tongrentang logo, further contributing to consumer confusion [13][16]. - The distributor, Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., claimed ignorance of the misleading packaging, despite evidence suggesting they requested the design [16][24]. Group 3: Broader Implications - The issue of misleading products is not isolated; there is a larger trend of "borderline" products using the Tongrentang name to gain consumer trust, with similar products also found on e-commerce platforms [18][22]. - The Shanghai Consumer Protection Commission has urged the involved companies to conduct self-examinations and issue apologies to consumers, while also recalling the problematic products [24]. - The parent company of Beijing Tongrentang has initiated legal action against the distributor for unauthorized use of its name, indicating a serious approach to protecting its brand integrity [24].